App monetization for Windows Phone Apps
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http://channel9.msdn.com/Events/TechDays/Techdays-2012-the-Netherlands/2263 With designing and developing a Windows Phone application you just took the first steps on the full life cycle of a mobile application. The next important step is the publishing and marketing of your application, while keeping a monetization model in mind. This session will cover all of those topics. Choosing the right model (paid or ad-funded) and getting your app noticed both inside and outside the marketplace and effectively monitoring the results. This session will help you get the most out of your application. These subjects will be covered: - Things to consider when submitting the application to the App Hub. Choosing the right description, keywords, etc. - Smart use of Trial and Advertisement API - Getting the app noticed online (for example using social media) - Monitoring the app's performance with App Hub reports and tools like Distimo
Transcript of App monetization for Windows Phone Apps
App monetizationfor Windows Phone applications
Tom VerhoeffWindows Phone Developer@tomverhoeff
My apps
Agenda• Numbers• Marketplace submission• Trial/Marketplace API• Advertising• Marketing• Reports & Feedback• Analytics
Marketplace Numbers
Marketplace
• ~64.000 apps • 100+ per day• 12 downloads per
user per month
Marketplace
• ~45% paid• ~45% w/ trial• ~10% conv. rate
Making money?
Richard Foster
Elbert Perez
Elbert Perez
Marketplace submission
What do you need?• Name• Logo• Category• Description• Screenshots
What do you need?• Name• Logo• Category• Description• Screenshots
What do you need?• Name• Logo• Category• Description• Screenshots
What do you need?• Name• Logo• Category• Description• Screenshots
What do you need?• Name• Category• Description• Screenshots
What do you need?• Name• Logo• Category• Description• Screenshots
What do you need?• Name• Logo• Category• Description• Screenshots
App Validation
Application Validation• When you submit your application for validation the system performs
a number of automated tests• Checks if the application makes use of any capabilities that were not specified• Checks for any unmanaged or disallowed libraries• Ensures that all the required assets are provided
• Then the application is manually tested to ensure proper behaviour in a number of scenarios• Proper dormant/tombstone behaviour
Validation Results• The testing process takes a few days and generates
a testing report that you can use to fix the problems• This will include specific feedback on the issues that
were identified• When the application is resubmitted the retest will
focus only on those parts of the application that have changed
DemoApp Hub & Testkit
Trial & Marketplace API
Why implement trial?• 70x more downloads• 10% conversion rate• 7x higher sales!
Effective use of trial• Limited functionality• Limited content• Limited time• Advertising
Detecting Trial Mode
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using Microsoft.Phone.Marketplace;
LicenseInformation info = new LicenseInformation();
if ( info.IsTrial() ) { // running in trial mode}
Marketplace tasks• Connect with the MP• Higher conversion rate• Promote (your) other apps• Gather feedback
DemoMarketplace API
Advertising
Free w/ Ads• Maximum reach• Lower entry barrier• Long term revenue
Microsoft Pubcenter• Multiple ad suppliers• Easy integration• 70% revenue
DemoAd Integration
AdDuplex• Ad Exchange network• Easy integration• 8:10 exchange ratio
• Advertise before you monetize
Unified Ad• Ad Exchange network• Easy integration• 8:10 exchange ratio
• Advertise before you monetize
Marketing
Get your app noticed• Social media (#wp7nl #wp7dev)• Localize your app• Screenshots & movie• WP7 related websites• (check www.windowsphonesites.com)
• Integrate social media
Get featured
Reports & Feedback
Reports
• Free/Trial/Paid • Ranking• Rating
Feedback• Feedback is valuable• Rating is important• Reach out to your customers
DemoReports & Feedback
Analytics
Why analytics?• Measure usage & adoption• Improve user experience• Improve quality• Know your users!
Analytics frameworks• mtiks• Microsoft Analytics Framework (MSAF)• Google Analytics
• Flurry• Preemptive
Demomtiks
Recap
Recap• You CAN make money• THINK about marketing• Use trial and/or advertising• Use feedback• Use analytics
