The  App  LifeCycle™  Management  Company  Appcessorizing  Everything  

March  2013  

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Exicon  –  App  LifeCycle  Management  Company  

•  To  simplify  and  accelerate  the  crea?on,  deployment,  management  of  mobile  apps    

 •  Using  our  mobile  

applica?on  management  tools  around  the  App  Lifecycle  to  manage    

-­‐  Applica?ons  

-­‐  Developers  

-­‐  APIs  

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1,500  Connec?ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  

10,000  Successful  applica?ons  For  your  benchmarking  and  compe??ve  analysis  

4,000  Development  partners  On  every  con?nents  for  a  beTer  worldwide  integra?on  

80%  of  our  work  with  our  customers  is  repeat  business  

60  Markets  With  developers,  content  and  exper?se  

Overview  

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Disrup=on  is  everywhere!  

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Market  Cap  Change  in  5  Years  in  US$  B    

+ 73

- 12

+ 4

- 38

+ 427

- 106

+ 71

- 1 - 7

+ 1

- 78

+ 132

1.5

2.5

SoAware  is  driving  the  economy  

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Embrace  or  Die?  

…You  have  2  years  

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Mobile  World  Congress  2013  

•  LG  Op?mus  G  Pro  

•  Nokia  Lumia  520  

•  Sony  Xperia  Tablet  Z  

•  Firefox  OS  

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Mobile  World  Congress  

•  20%:  Number  of  sessions  per  App  when  measured  across  10  Apps  with  the  per  app  session  decreasing  by  85%  

•  66%  of  App  usage  is  outside  the  USA  

•  Minutes  of  use  per  day  :    •  Apps  127  •  TV  168  •  Web  browsing  70  minutes  

•  $18  billion  revenue  generated  industry  

•  43%  of  ?me  on  smartphone  is  used  for  games,  26%  for  social  media  

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The  Business  of  Mobility  •  Mobile  devices  will  

•  influence  $689  billions  of  US  in-­‐store  sales  by  2016  •  Generate  $31  billions  directly  

•  46%  of  tablet  owners  spend  more  than  $20  per  month  on  purchases  made  from  their  devices,  compared  to  30%  for  smartphones  

 

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5.9 billion mobile subscribers (that's

87% of the world population).

mobile app revenues grew

from $1 billion to $8.5 billion in 2 years

Top brands now have a presence in at least one of

the major mobile application stores.

91 %

Over 300,000 mobile apps have been developed in 3 years. Apps have

been downloaded 10.9 billion times.

Why  Mobile?  

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Tablets  

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Applica=ons  are  exploding  across  industries  

Publicly  Available  Apps  (End  2012)    

Automo?ve   Industrial   Media   Hotels  0  

50  

100  

150  

200  

250  

No.  of  A

pps  

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Number  of  Apps  

Complexity  

LONGER  TIME  TO  MARKET  

INCREASED  COST  

INTELECTUAL  PROPERTY  LEAKAGE  

RISK  OF  BRAND  DAMAGE  

Applica=on  diversity  

Number  of  PlaRorms  Number  of  

Languages  

And  it  only  gets  worse  

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Binary  Text  Images  APIs  T&Cs    

First  the  App  Then  all  the  components  

By  each  PlaRorm  

For  target  Devices  

For  each  Language  

In  the  different  appstores  

Thai  Danish  German  English  Dutch  Spanish  French  Hindi  Indian  x  7    Italian  Japanese  Korean  Malay  Polish  Portuguese  Russian  Vietnamese  

The  App,  it’s  complicated  

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Ben10  Ul=mate  Alien:  Xenodrome  2012  

 -­‐        

 100,000    

 200,000    

 300,000    

 400,000    

 500,000    

 600,000    

Jul-­‐12   Aug-­‐12   Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12  

Total  Install  

Total  Gross  Revenue  (USD)  

Marke?ng  Expense  (USD)  

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   Integra=on  is  the  key  

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TV  Mobile  Integra=on  –  Shazam  TV    One  in  five  US  iPhones  run  the  app,  10M  songs  tagged  per  day  300  million  unique  users…  going  on  TV  

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Merchandise  &  Gaming  -­‐  Skylanders    

Skylanders  franchise  has  garnered  $1  billion  in  retail  sales  $500  million  in  US  

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Gamifica=on  of  Everything  

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2nd  screen  business  

•  85%  of  smartphone  users  reported  second  screen-­‐linked  behavior  at  least  once  a  month  

 •  Shodoog,  unleash  every  

screen  

•  Bluefin  Labs  :Social  TV  analy?cs  

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Define  your  needs  Know  what's  happening  to  make  smart  decisions    •  App  +  API  directories  •  Compe?tor  benchmarking  for  Apps  +  APIs  •  Relevant  news  for  Apps  +  APIs  •  Brief  crea?on  for  your  projects  •  Trend  reports  

Our  plaRorm  to  manage  your  complete  App  Lifecycle  

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Our  plaRorm  to  manage  your  complete  App  Lifecycle  

Building  your  soAware  Manage  assets  and  partners  securely    •  3  best  of  class  qualified  developers  •  Partner  Network  Management  •  Project  documenta?on  aggrega?on  •  Tracking  for  your  project  workflow  

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Engaging  with  your  customers  Get  your  soAware  downloaded    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  

Our  plaRorm  to  manage  your  complete  App  Lifecycle  

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Our  plaRorm  to  manage  your  complete  App  Lifecycle  

Measuring  your  performance  Analyze  the  ups  and  downs  of  your  applica=ons    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  

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Transforming business by Application

CEO  /  EXICON  Stefan  Rust  stefan@exiconglobal.com  

BD  Director  /  EXICON  Bertrand  Ternat  bertrand@exiconglobal.com  

WEBSITE  www.exiconglobal.com    

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If  you  didn’t  have  an  automated  centralized  process…  

German  HQ  

US  opera=ons  

Asian  opera=ons  

European  opera=ons  

A    Local  Dealer