Building the BBC in the North

Adrian Mills, BBC North Southampton Solent UniversitySeptember 2013

Building a BBC for the future

Adrian Mills, General Manager, BBC NorthAPM Conference, Manchester, December

2016

Scotland 5m

Northern Ireland 2m

Wales 3m

South 11m

London 11m

Midlands 13m

North 16m

The BBC underperforms in the North

ReachShare

ApprovalInvestment

The audience challenge

The digital challenge

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Broadcasting House Television Centre MediaCityUK

1934

1960

2012

The building challenge

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The cultural challenge

• New ways of working

• New culture

BBC North

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• Better serving audiences in the North of England

• Deliver a “creative dividend” to the BBC

• Deliver benefits to the region

• Realise financial benefits for the BBC

BBC North – Objectives

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BBC move announced

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BBC in the North of England

Marketing Audiences

Communications

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BBC at MediaCityUK – 3 leased buildings

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MediaCityUK - designed to inspire

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Creative, flexible spaces

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Creative, flexible spaces

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Creative, flexible spaces

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State of the art technology

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State of the art technology

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State of the art technology

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• Open plan

• No offices/owned space

• Mix of departments/genres

• Wireless

• Clear desk policy

• 75% reduction in storage

• More collaboration areas

• Fewer meeting rooms

New ways of working

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• Free desk• Laptop• Screen,

keyboard & mouse

• Mobile phone

• Fixed desk• Tower

computer• Fixed

phone

75% 25%

New ways of working

2020

Talent and Recruitment

48% from North West

52% from rest of UK

55% in-scope staff said “yes”

Building a workforce for the future – diverse, representative, able to adapt to work with new technologies, fit our culture & values

2011 The BBC’s biggest ever migration - 800 new staff recruited in one year

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TRUST is the foundation of the BBC; we are independent, impartial and honest

BBC Values

We RESPECT each other and celebrate our diversity so everyone can give their best

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AUDIENCES are at the heart of everything we do

We take pride in delivering QUALITY and value for money

CREATIVITY is the lifeblood of our organisation

We are one BBC; great things happen when we WORK TOGETHER

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A centre for CREATIVE

EXCELLENCE in the North

Highly CONNECTED

to our audiences & externally

Recognised for HIGH

PERFORMANCE teams &

culture

• Audience-centric• Innovator• Distinctive• Exciting for people• High Quality•World Class Talent: next generation talent factory• Technology leader• Northern voices• Strength in diversity

• Audiences: pan-UK and especially in North• Community across North• Partners & Indies in the North• Institutions• Rest of BBC in the North of England• Open, transparent

• Common purpose• High performance culture• Fulfilling careers and potential• Personal responsibility, collective achievement• On-going improvement

The most FLEXIBLE &

COLLABORATIVE part of the

BBC

• Unconstrained careers for our people – BBC and beyond• Highest mobility of workforce in BBC• Highest level of cross-departmental collaborations, & with other parts of BBC

The most EFFICIENT,

EFFECTIVE & SUSTAINABLE part of the BBC

• Relentless focus on simplicity and value for licence fee payer• Maximum utilisation of assets & people• Best ROI (‘bang for buck’) in BBC• More than fair share of commissions won• Greenest production site in BBC

BBC North aspires to be...

BBC North - 5 aspirations

...pioneering on behalf of UK audiences and as a pilot for rest of BBC

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Staff Engagement - North Leadership Group

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To create coherent and cohesive leadership across the site

c200 senior staff at BBC North meet 3 times a year to:

•Understand and contribute to the BBC North strategy •Lead on creation of new culture and behaviours •Promote collaboration to enhance creativity •Explore how to get the best from BBC North•Share BBC content and best practice •Leadership development and networking opportunities •Look outside the BBC for inspiration and collaboration

Staff Engagement

Career Me• Inductions• Mentoring• Job shadowing • Leadership training• Hot Shoes

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Creative Me• Audience insights• City insight days• Stepping Out• Master classes• Creative brainstorms• Production skills training

Social MeA range of activity clubs, led by staff- eg music, sports, learning a language, beer & pub club

Staff Engagement – comms campaigns

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BBC North culture is different, tangible – creative, collaborative, audience-focussed

New drama, comedy, documentary, lifestyle lead to reduction in North television share gap

Fall in North radio share gap

Over 200,000 attended an event or watched a show at MediaCityUK; over 700,000 attended one of our broadcast events across the region

Gross Value Added attributable to the BBC in the North (expenditure £203m/GVA £391m) increased by 19% between 2009/10 and 2011/12

Staff survey results consistently higher than the rest of the BBC

Sustaining levels of network activity

Hiring and retaining highly skilled digital talent

Successes and challenges

Key levers for success

1. Clear vision, values, behaviours, objectives2. Leadership3. Communications & staff engagement4. Foster/reinforce/reward new behaviours5. Lessons learned6. Project management, KPIs, performance

monitoring, staff appraisals7. Celebrate achievement

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