Apegroup Marketing by the Numbers

JANUARY 17

1

January was a better month than December,

that’s good. Tech is performing better overall.

Our design channels are all down. Podcast,

Instagram and Medium are all run mostly by

Linnéa, without her we would be f***ed. That

must change!

Community

TwitterJan 2017

Sep Oct Nov Dec Jan Next Month

Engagement

199+21%

Reach

9 760+58%

Followers

1 170-2

Engagement monthly goal:

600

Twitter Top Content

1

2

3

12 1000

16 562

23 478

Insight: Twitter is going good when we post our work. We need to focus more on things we create. 5

Release

Our Work

From our Instagram

LinkedInJan 2017

Aug Sep Oct Nov an Next Month

Engagement

250+300%

Reach

6 189+90%

Followers

1 137+17

Followers goal:

1300

We need more posts on LinkedIn!

Linkedin Top Content

1

2

3

2075

7

1977

We need more posts on LinkedIn!

Linkedin Top Content

1

2

3

2075

8

1977

We are extending what we track on LinkedIn. We now also add our CEO Pulse posts.

Press Releases on LinkedIn

Posted by our CEO’s account on Pulse

9

Press Releases

250

500

750

1000

November December January

Views Likes Comments

10

InstagramJan 2017

Sep Oct Nov Dec Jan Next Month

Followers goal:

600

Profile Views

148Reach

1 580+38%

Followers

397+24

This is the first time since we started Instagram that Our Work didn’t get the most likes.

Instagram Top Content

1 2 3

12

Content

Medium Podcast Behance YouTube CocoaPods GitHub

Views

Goal:

Listeners Views Views Downloads

Previous month:

Overview

Views

Medium

Medium Views

6000

12000

18000

24000

August September October November December Januari

Goal

16

Insight: We didn't post this month 17

Podcast

Re:Design Listeners

675

950

1225

1500

August Sep Oct Nov Dec Jan

Goal

19

Re:Design

20

De:Code Listeners

100

200

300

400

500

Oct Nov Dec Jan

Goal

21

De:Code

22

Design

Behance

Insight: no new Behance case this month 24

Behance

300

600

900

1200

1500

Augusti Sept Oct Nov Dec Jan

Behance Goal

Behance

Insight: these channels are not performing as expected 25

Open Source

27

Insight: these channels are performing as expected. Good!

Cocoa Pods & Github

1000

2000

3000

4000

August Sept Oct Nov Dec Jan

Cocoa Pods Goal

GitHub Goal

CocoaPods Github

28

Website

Unique Website Visitors

425

850

1275

1700

July August September October November December Januari

30

Twitter

Facebook

LinkedIn

Medium

Instagram

Behance

4

70

76

0

Github

Apegroup Website

7

1

28

31

Ape Sales Funnel

1 086 543 4

Work Services Contact

32

Thank You!

Josef Rhawi

josef.rhawi@apegroup.com

Följ oss på:

Twitter, LinkedIn, Instagram