15 numbers about Marketing Automation

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84% of top performing companies are using or plan to start using Marketing Automation

between 2012 to 2015.

(source: Gleanster)

45% of Marketing Automation spending came from mid-sized companies.

(source: Fision Online)

92% of smaller businesses said they plan to increase their marketing budgets to include

Marketing Automation as well.

(source: Fision Online)

80% of top performing companies are

using lead scoring and 77% of them are using lead nurturing.

(source: Aberdeen Group)

81% of best-in-class companies list wanting to close sales faster as their number one reason for implementing

Marketing Automation.

(source: Focus Research)

Companies that invest in marketing

automation solutions see 70% faster sales cycle times.

(source: Bulldog Solutions).

Marketing automation platform users have a 53% higher conversion rate from marketing response

to marketing-qualified lead than non users.

(source: Aberdeen Group).

Companies that excel at lead nurturing

generate 50% more sales ready leads at

33% lower cost.

(source: Forrester Research)

Personalized emails improve click-through

rates by 14%.

(source: Aberdeen Group)

63% of survey respondents indicate that the ability to set measurable objectives for

each of their campaigns is the biggest value driver of Marketing Automation.

.

(source: Gleanster)

Businesses that use Marketing Automation to nurture prospects

experience a 451% increase in qualified leads.

(source: The Annuitas Group).

Companies find 20% more sales opportunities when using Marketing Automation.

(source: DemandGen)

Companies that automate lead menagement

see a 10% or greater increase in revenue in 6-9 months.

(source: Gartner Research)

The adoption of Marketing Automation technology is expected to increase by

50% by 2015.

(source: SiriusDecisions)

The marketing automation market is predicted to grow from $3,2 billion in 2010

to $4,8 billion in 2015.

(source: International Data Corporation)

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