Let’s DiscussWHY Social Media is the Buzz word? HOW to Be Social?WHO is your Audience?WHEN are they active on social?WHICH platform can do wonders for your business?

And, WHAT content type will work for your business on social media?

Why Social Media is the Buzz Word?

87% of small-to-medium sized businesses say that social media has helped their business.

74% of marketers saw an increase in website traffic after investing just 6 hours per week in social networking.

Source: Newsbreedmarketing.com

97% Businesses use Social Media Marketing.

Do you?

How to Do Social

How to Do BE Social

Lunching and Munching?

Who is your Audience

What problems does my company’s product or service solve?

Who are our current customers?

Who is my competition?

What do customers stand to gain from choosing us (instead of a competitor)?

Gender

Personality

Family life

Job titleJob function

Employer

Location

When are they active on Social

Which platform can do wonders for your business?

Source: International Music Summit

Source: Badgergroup

Source:Wikispaces

What content type will work for your business on social media?

Content Buckets

Let’s get to work!

Design a campaign.

HOW will you Be Social?WHO is your Audience?WHEN are they active on social?WHICH platform you will choose for your business and WHY?

And, WHAT content type will work for your business on social media?

Time: 30 minutesScore: 10 points as per each bullet.

Thankyou for sharing your time and learnings.

Reachable on:@NaliniKhernalinikher.90@gmail.com