Answering the 5 W's of Social Media
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Transcript of Answering the 5 W's of Social Media
Let’s DiscussWHY Social Media is the Buzz word? HOW to Be Social?WHO is your Audience?WHEN are they active on social?WHICH platform can do wonders for your business?
And, WHAT content type will work for your business on social media?
Why Social Media is the Buzz Word?
87% of small-to-medium sized businesses say that social media has helped their business.
74% of marketers saw an increase in website traffic after investing just 6 hours per week in social networking.
Source: Newsbreedmarketing.com
97% Businesses use Social Media Marketing.
Do you?
How to Do Social
How to Do BE Social
Lunching and Munching?
Who is your Audience
What problems does my company’s product or service solve?
Who are our current customers?
Who is my competition?
What do customers stand to gain from choosing us (instead of a competitor)?
Gender
Personality
Family life
Job titleJob function
Employer
Location
When are they active on Social
Which platform can do wonders for your business?
Source: International Music Summit
Source: Badgergroup
Source:Wikispaces
What content type will work for your business on social media?
Content Buckets
Let’s get to work!
Design a campaign.
HOW will you Be Social?WHO is your Audience?WHEN are they active on social?WHICH platform you will choose for your business and WHY?
And, WHAT content type will work for your business on social media?
Time: 30 minutesScore: 10 points as per each bullet.
