Post on 24-Oct-2015
description
Emily Brayer Joe Candelmo
Craig Cymerman Alyssia Dolliver James Wright Jr.
Survival In Specialty Retail
Emergence of RetailBranch DivisionsObstacles in the IndustryRestructuring in the Company
CASE OVERVIEW
SUCCESS
Increased Sales from year to yearMore revenue than competitors
Implementation of ANN’s Internet Market
Fiscal Years ended 2004 2008
Net Sales (in thousands) $1,587,700 $2,396,500
ANN’S INDUSTRY
Three sectors of the retail industry
Discount Mass MerchandiseMulti-tier Department Stores
Specialty Retail
ANN’s Target Consumer
“We understand that a woman expresses herself through what she wears- at work, at home and at play… To meet her needs, we design pieces for her life and her changing roles to help her look and feel confident and beautiful.” Kay Krill
KEY ISSUES IN COMPETITIVE ENVIRONMENT
Threat of new entrantsBargaining power of suppliers
Threat of substitutesBargaining power of buyers
Rivalry among existing competitors
GENERIC COMPETITIVE STRATEGY
Three types of generic competitive strategy:Low Cost
DifferentiationFocus
Ann’s use of Focus and Differentiation
“For more than half a century, we have evolved with the needs of real women who live full, active lives.” ANN Inc.
ANN’S GROWTH STRATEGY
Adding Lines to ANN’s CollectionsImage Building
Assess areas that need improvementKeel the focus on the client
ANN Dominates Female Professional Attire Market
Growth and Possible ExpansionANN Must Fill GapsOverall Alignment
CONCLUSION