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©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Animo Labs TBIHelping Tech Startups Grow16 November 2019

Mr. Federico C. GonzalezExecutive Directorfederico.gonzalez@dlsu.edu.ph

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

ADLSU Animo Labs Foundation, Inc

• DLSU-owned: operating since April 2017

• DOST PCIEERD funded

• Head Office: DLSU Manila

• Fab Lab: DLSU Laguna Campus

Manila Office @ Br. Andrew Gonzalez Hall, DLSU

VisionVISION:

• "Animo Labs aims to be a leadinguniversity-based technology businessincubator for the commercializationof research projects, inventions andcreative ideas; we also mean to be athought leader in technology- andinnovation-driven entrepreneurshipto serve society and country.”

MISSION:

• “We plan to concretize these throughthe coaching of incubated projects,the sharing of our TBI practices withthe incubation teams of universities,teacher training, and workshops andcompetitions.”

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Board of Trustees

Mr. Federico C. GonzalezExecutive Director

Junnell GuiaTBI Training Assistance

Nestor NisperosIndustry and Alumni

Relations, Sustainability

Nelson AntonioLaguna Fab Lab

Christina CayamandaCompetitions and

Workshops

Heidi MontejoAccountant

Jerryline Dela CruzOffice Staff

Ellaine VillanuevaLab and Office

Assistant

Jan FamisanBookkeeping

Assistant

Br. Raymundo B. Suplido, FSCPresident

Atty. Sabino Padilla IVCorporate Secretary

Ma. Fermina DalmacioTreasurer

Animo Labs Organizational ChartAs of August 2019

Virgilio LinisIncubation

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

What does a TBI do for the university?

Benefits for the university

• Lead in the incubation and commercialization of university research. (in compliance with Republic Act 10055 “Tech Transfer Act” and To implement the initiatives of DOST, DTI,DICT, CHED)

• Reputation

• Recruitment

• Research

• Revenues (Grants, Intellectual Property Benefits)

• Serves as a separate entity for special revenue/equity deals

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Programs of Animo Labs

• Incubation - 19 teams; self-paced online training platform

• Workshops – 30+ since April 2017

• Competitions – 5 for 2019

• Regional TBI collaboration – Swinburne U. of Tech., Australia

• Advisory sessions with LaunchGarage and PhilDev

• Assistance to Emergent TBIs

• Industry collaboration – Electric Vehicle Assoc. of the Philippines; Collaborative research with UPSCALE and Manila Water Foundation

• Techpre 101 and Innovation Courses, Design and Teacher Training

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

List of Workshops

• “Using Operations Research in Innovating the Business Model”

• “How to Make your own Lean Canvas”

• “Developing your Business Model”

• “Shaping the Future with 5G: An Introduction to 5G and IoT (5G and IoT)”

• “Digital Ocean (developers group discussion forum)”

• “Human-Centered Design Thinking”

• “Construction Technology and Management”

• “Navigating Smart Spaces – A PLDT Series Event (Design Thinking and Introduction to Startups)”

• “World IA Day 2019: Design for Difference”

• “Paradigm Shift in Education (Digital Learning 1.0)”

• “Learning in the Age of Industry 4.0 (Digital Learning 2.0)”

• “The Streetwise Researcher”

• 6 Sessions of Disciplined Entrepreneurship (DE Pilot Test for Incubatees)

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Entrep Talks• “VEER Immersive Technologies”

• “Paydro (game) and Orange Apps”

• “Springboard Phils.”

ALS (Animo Learning Series)• "Four Founder Mindset"

• "Idea Validation”

• "Problem Interviewing"

• "Prototyping"

Animo Tuklas (Fab 4.0)• Introduction to Prototyping

• Design Thinking Workshop

• Building a Prototype

• Rapid Prototyping

• Pitching Workshop

NASA Space Apps Challenge 2018

• Data Bootcamp

• Pitching Workshop

Incoming Workshops• The University- Industry Engagement. What works? A roundtable with Animo Labs and the Research Administrators

• Blockchain Training for Mentors

• DLSU SHS ABM Workshops: Business Model Canvas and Pitching

List of Workshops

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

CompetitionsCompetition Name Date

FAB 4.0 May 14-28, 2019 ✓(prototyping and robotics)

BEATS Awards 2019 July 11-12, 2019 ✓(CSB’s search for alumni start-ups)

2019 NASA Space Apps October 18-20, 2019 ✓(space data application)

Lee Kuan Yew Global Business Plan Competition Nov. 2019 ✓(Smart Cities)

Animo Labs Green Archer Innovation Awards Nov. 20-21, 2019(Sustainability Development Goals)

AppCon 2020 April 2020 (TBA)(Japanese mobile app comp)

BCB Blockchain Hackathon January 2020(Blockchain applied to Smart cities)

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

The SMU – Lee Kuan Yew Global Business Plan

Competition Roadshow (Around the World Series)

October 9, 2019 at De La Salle University

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

NASA International Space Apps Challenge

October 18-20, 2019 at De La Salle University

114 Teams > 79 Teams > 39 Teams > 18 Teams

Dr. Paula Bontempi, Acting Deputy Director, Earth Science Division

Br. Raymundo Suplido, FSC, President, DLSU

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Basic 3D Printing Workshopwith

Early Childhood Education Majors(kindergarten to grade 3)

“Experiences and Tips in Conducting STEM Workshops” and benchmark visit to

Makerspace Manila at the American Corners Conference 2019

Training/Events of Animo Fab Labs

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

DLSU SHS Workshops:

Business Model Canvas and Pitching Workshop

at DLSU Manila and Laguna Campus

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Incubation Process

Idea Some incubatee development goals:Incubation at Animo Labs- Support systems- Tools, methodologies and

scorecards- Value added services

Market and customer validationProblem – solution fitProduct – market fitViable business modelInvestment readiness for pitching to partner,

first paying client, investorUpscalingTeam – enlightened and informed risk-takers

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Incubation Support

Facilities Coaching Value Added Services

Space and utilities:1. 24x6 supportive

environment2. Dedicated internet

connections3. Laguna Campus Fab Lab4. Manila makerspace

Special labs: 1. nanotech, 2. 3D printer robotics,3. 24x7 server

1. Workplan design and performance review

2. Use of tools methodologies and scorecards

3. Assessment of entrepreneurial inclinations / intentions

4. Teamwork health5. Networking, events,

pitching opportunities

1. Technical consultant sourcing

2. Accounting, legal, IP, procurement, corporate governance

3. Referral to mentors and investment advisers

4. Grant sourcing5. Client pilot testing6. Partner meet-up7. Investment term sheet &

business model review

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Tools, Methodologies and Scorecards

1. Idea Generation

2. Opportunity Statement test

3. 12 Dimensions of Innovation

4. Technology Readiness Level

5. Investment Readiness Level

6. Commercialization Assessment Scorecard

7. 24-step DE

8. Lean canvas

9. Business model canvas

10. Practical Lessons for Start-up

11. Bootstrapper’s Guide to Start-up Finance

12. The Art of the Pitch

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Maxim - Technology - Business Model Harmony

“There is no inherent value in a technology per se. The value is determined instead by the business model used to bring it to market. The same technology taken to market through two different business models will yield different amounts of value. An inferior technology with a better business model will often trump a better technology commercialized through an inferior business model.”

“Open Business Models,” Henry Chesbrough; Harvard Business School Press, 2006

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

SIX LEVERS OF INNOVATION*

VALUE

PROPOSITION

PRODUCT &

SERVICES

SUPPLY

CHAIN

PROCESS

TECHNOLOGIES

TARGET

CUSTOMER

ENABLING

TECHNOLOGIES

TECHNOLOGY

*Davila, Epstein and Sheldon. Making Innovation Work. Wharton School Publishing, 2006.

BUSINESS MODEL :

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Typology of Ideas

• Obvious problem or

need

• Improve quality of life

• Prevent end of

something good

• Right a wrong

• Disrupt existing order

• My technology or

invention

• Untapped market

• Overshot customers

• Change old practices

TYPOLOGY OF IDEAS

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

• Make Meaning• Improve the quality of life • Right a wrong• Prevent the end of something good

• Examples• One laptop per child• Lifestraw water filtration system• Charcoal from plant waste to replace wood• Correlating weather patterns to disease outbreaks• SMS for disease monitoring, farm irrigation

* Guy Kawasaki

Do Good Imperative*

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Offerings (what)

Customers(who)

Processes (how)

Presence(Where)

12 Dimensions

of Innovation*

*Sawhney, Wolcott and Arroniz;

MIT Sloan Management Review, Spring 2006

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Technology Readiness Level

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Investment Readiness Level

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Categories Number of Questions/Indicators*

1. Innovation

1.1. Intellectual Property

1.1.1. Patents 10

1.1.2. Copyrights 4

1.1.3. Trade secrets; know-how 3

1.2. Science and Technology 6

1.3. Product 19

2. Market 17

3. People – team, inventors 18

4. National Environment 7

total 74

Commercialization Assessment Tool

*Rated as – 1, 2, 3, 4

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Disciplined Entrepreneurship*

© Bill Aulet. MIT

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

DISCIPLINED ENTREPRENEURSHIP: 24 Steps, 6 Themes

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

LEAN CANVAS –“PRODUCTASA BUSINESS”

PRODUCT

https://leanstack.com/lean-canvas/

27

MARKET

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Business Model and Its Building Blocks

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

The Art of the Pitch*

“I PITCH, THEREFORE I AM”WHY PITCH?

• To raise money

• To reach agreement• Management• Sale• Partnership• Investment• Employment

SOME RULES

• Explain your firm in 1st minute

• Answer the little man’s “so what”

• Know your audience

• 10s/20m/30f rule

• Set the stage

• Let one person do the talking (CEO)

• Catalyze facts

• Get to 1,000 ft and stay there

• Shut up, take notes, summarize, follow-up

• Rewrite v.10 from scratch

• Pitch constantly*Guy Kawasaki, Managing Director, Garage Technology Ventures

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Incubatees at ANIMO Labs.

Nanomaterial additives to polymers

Anti-barnacle, anti-corrosion & anti-UV coating for ships

Intelligent traffic management towards a Smart City

iNON Team’s Community-based software apps

Smart vending machine for curing hunger by optimizing garbage

SMART Pet food feeder

Designer rice for optimal nutrition

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Incubatees at ANIMO Labs (continued).

Green charcoal briquetting pilot plant

Garden-inspired coffee shop

World’s first universal power connection standard systems to power and data

Augmented reality video game

Event coverage livestreaming platform

Laparoscopic device

Corpus Vertical Axis Wind Turbine

Educational robotics kits

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Sustainability consulting and trading services

CoLearning for CoWorking events and experiences provider

Making quality Filipino films accessible to all Filipinos

Capturing the best and undiscovered treasures of Manila and beyond

Incubatees at ANIMO Labs (continued).

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Incubation at ANIMO Labs

• Towards the end of year 2019 ANIMO Labs (AL) has already exceeded its DOST target of ten (10) incubatees.

• Thirteen (13) of these incubatees have service agreements while six (6) are in the process of finalizing the agreements.

• Rolling enrollment mode, self-paced learning plan.

©DLSU Animo Labs Foundation Inc., All Rights Reserved | animo.labs@dlsu.edu.ph

Mr. Federico C. GonzalezExecutive Directorfederico.gonzalez@dlsu.edu.ph

Thank you.