Playing By the Rules

Social Media in a Restrictive Environment

Andrea Seeger

About Me• Background in

traditional marketing and advertising

• Led the Social Media Program for NY National Guard

• Mom of two girls

• Military Spouse

• I have a weird blog: andreaandarnold.com

Why am I here?

• Developed and led the social media program for the NY National Guard

• Made it the best state level strategy in the nation• Worked with NGB at the national level to set the standard

for the nation

2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you…

Restrictions

• Internet Bandwidth/Security• Hardware/Software • OPSEC• Scheduling and staffing • Having a million bosses• Bosses who knew just enough to

be “dangerous”

Restrictions

“A lot of creativity comes from restrictions.”

Giles Duley

Play Well With Others

Social Media Strategy happens online and offline.Develop Relationships With EVERYONE• Bosses• Other sectors• Any possible supporters

Set Expectations

Play Well With Others

1.Know the Political Game

2.Get on the Same Page

3.Create Synergy

Play Well With Others

• Educate at every opportunity

• Offer your help and support

• Meet regularly

• Be enthusiastic

• Be proactive

Setting Goals

Create a Plan.

Define Target Audience(s).

How will you measure success?

Test the Water

Stay Current, Collect Data, Measure Results

• Tracking is your best ally

• Arm yourself with research

• Back your claims

• Support your arguments

• Realign your goals accordingly

Troubleshooting Problems

Foresight is king.

It happens.

Critical Thinking is

boss.Don’t take it personally.

Wrapping It Up

• Better relationships = less stress

• Open lines of communication

• Plan every move

• Track your progress

• Be strategic in building your argument

Stay focused, stay motivated.

Contact me

Andrea Seeger

Cell: 518.729.7320

Email: andrea.seeger@gmail.com

Twitter: @andreaseeger

Linkedin.com/in/andreaseeger

“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein