How to Influence Analysts with Advocates:

A Case StudyJim Williams, VP Marketing

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Analyst Hank Barnes blogs looking for information on advocacy programs

February 25. Hank needs information

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Influitive’s platform lets marketers create ‘challenges’ that ask advocates for help, tracks their engagement and rewards them with points, perks & priveleges.

February 25. Advocate challenge launched from Influitive

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February 26-27. Advocates begin to swarm

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February 26-27. Advocates begin to swarm

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February 26-27. Advocates begin to swarm

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March 5. Influitive Blogs about the results

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“A great example of the power of customer advocacy programs”

– Hank Barnes

March 13. Hank Connects the Dots

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“Influitive boldly designed a platform specifically for the B2B marketer”

April 8. Gartner Names Influitive a “2013 Cool Vendor in Social Marketing”