Making the Case: Grant Funding for Online Outreach & Advocacy
Analyst advocacy case study
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How to Influence Analysts with Advocates: A Case Study Jim Williams, VP Marketing
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How influitive mobilized its advocates to respond to a Gartner analyst request and what this illustrates about the power of advocate marketing.
Transcript of Analyst advocacy case study
How to Influence Analysts with Advocates:
A Case StudyJim Williams, VP Marketing
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Analyst Hank Barnes blogs looking for information on advocacy programs
February 25. Hank needs information
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Influitive’s platform lets marketers create ‘challenges’ that ask advocates for help, tracks their engagement and rewards them with points, perks & priveleges.
February 25. Advocate challenge launched from Influitive
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February 26-27. Advocates begin to swarm
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February 26-27. Advocates begin to swarm
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February 26-27. Advocates begin to swarm
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March 5. Influitive Blogs about the results
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“A great example of the power of customer advocacy programs”
– Hank Barnes
March 13. Hank Connects the Dots
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“Influitive boldly designed a platform specifically for the B2B marketer”
April 8. Gartner Names Influitive a “2013 Cool Vendor in Social Marketing”
