An ARRA project...Announcement of the Year-Public Relations Society of America (PRSA)-Cleveland...

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Transcript of An ARRA project...Announcement of the Year-Public Relations Society of America (PRSA)-Cleveland...

An ARRA project

To raise awareness of adolescent

immunization recommendations

among teens and their parents

To provide continuing education to

health care providers.

Website: http://www.getvaccinatedohio.org/

Facebook: http://www.facebook.com/GetVaccinatedOhio

Mobile site (best used for smart

phones):http://www.getvaccinatedohio.org/mobile/

Twitter: http://twitter.com/#!/getvaccinated

Gold Rocks! For Public Service

Announcement of the Year-Public

Relations Society of America (PRSA)-

Cleveland Chapter

Silver Rocks! For Digital Components of

the campaign-PRSA-Cleveland Chapter

$281,450 initially spent on airtime purchase. As of

12/02/11, over $700,00 additional airtime has been

earned.

TV PSA has 61,773,656 impressions!

Unique website visitors and Facebook likes increase when

commercials are aired.

Each week there is an increase in the number of followers

(Twitter) and likes (Facebook).