Edge Rank

1. What people really do on facebook?

nothing

They wait

... For cool & funny updates

... They „like“ very cool and very funny updates...

... they „share exraordinary cool and funny updates...

... People share Content because because it’s great–

not because it’s from you

2 big target groups

•  Bored at work

•  Bored in a line

2.   It‘s all about „Stickiness“ & „shareability“

Social Media is the Facebook Newsfeed ;-)

WHY?

Share & Edge Rank

•  Share = Reach = viral •  Edge Rank = visibility = interaction

•  Secret to more Reach: •  Share, Share, Share

Shareable Posts

•  Give

•  Advise

•  Warn

•  Amuse

•  Inspire

•  Amaze

•  Unite

Edge Rank?

Edge Rank?

Edge Rank?

Edge Rank?

Edge Rank?

Edge Rank?

Talking about

Interaktionen

Interaktionen

Interaktionen

Reach isn‘t everything

Post Boost from Post

Or Post Promotion

Propel AD

Propel AD

Propel AD

Qwaya

Small difference

My solution

Be careful!

Soc ial Media Content

Eigener Content

•  Content is everything

•  Without content you are nothing

•  OWN Social Media Content

•  Creativity wins

4. Richtig Content nutzen.

Die vier Content Typen

Official Company Content

Personal Company Content

Generated User Content

Found & shared User Content

Official Company Content

Personal Company Content

Generated User Content

Found & Shared User Content

•  OPC

Content Goals

•  Traffic

•  Reach

•  Emotions/ Interactions

•  Branding

Traffic – 80 x days

Bad?

Good?

Share = the 3 Level

Unconditional shares

88

Content strategy

„Hot Topics“

„Hot Topics“

INVOLVEMENT & RESPONSE

Advertising is luxury Content is survival