Amazing Content for Social Media: Guide to create engaging Content and beat the Edge Rank

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Edge Rank

description

Content is king. Content rules. Yeah boring... because this only works if the content is really treated like a king. For Social Media you need own content - the best possible content. In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates. See amazing examples for great engaging Social Media Content. And have fun!

Transcript of Amazing Content for Social Media: Guide to create engaging Content and beat the Edge Rank

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Edge Rank

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1. What people really do on facebook?

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nothing

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They wait

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... For cool & funny updates

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... They „like“ very cool and very funny updates...

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... they „share exraordinary cool and funny updates...

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... People share Content because because it’s great–

not because it’s from you

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2 big target groups

•  Bored at work

•  Bored in a line

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2.   It‘s all about „Stickiness“ & „shareability“

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Social Media is the Facebook Newsfeed ;-)

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WHY?

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Share & Edge Rank

•  Share = Reach = viral •  Edge Rank = visibility = interaction

•  Secret to more Reach: •  Share, Share, Share

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Shareable Posts

•  Give

•  Advise

•  Warn

•  Amuse

•  Inspire

•  Amaze

•  Unite

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Edge Rank?

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Edge Rank?

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Edge Rank?

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Edge Rank?

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Edge Rank?

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Edge Rank?

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Talking about

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Interaktionen

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Interaktionen

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Interaktionen

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Reach isn‘t everything

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Post Boost from Post

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Or Post Promotion

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Propel AD

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Propel AD

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Propel AD

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Qwaya

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Small difference

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My solution

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Be careful!

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Soc ial Media Content

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Eigener Content

•  Content is everything

•  Without content you are nothing

•  OWN Social Media Content

•  Creativity wins

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4. Richtig Content nutzen.

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Die vier Content Typen

Official Company Content

Personal Company Content

Generated User Content

Found & shared User Content

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Official Company Content

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Personal Company Content

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Generated User Content

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Found & Shared User Content

•  OPC

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Content Goals

•  Traffic

•  Reach

•  Emotions/ Interactions

•  Branding

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Traffic – 80 x days

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Bad?

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Good?

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Share = the 3 Level

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Unconditional shares

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Content strategy

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„Hot Topics“

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„Hot Topics“

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INVOLVEMENT & RESPONSE

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Advertising is luxury Content is survival