Always On! Making Today’s

Connected Lifestyle Work for You

Marty Appelbaum and Bill CollinsAppelbaum Training Institute and Child Care Daily App

www.atiseminars.org and www.childcaredailyapp.com

TraditionalistsTraditionalists

•Be patient.

•Communicate.. in writing.

Baby BoomersBaby Boomers

• Speak Openly and Direct.

• Present optionsoptions

Generation XGeneration X

• Savvy and entrepreneurial.• Uses e-mail.• Wants to be in the loop.

Generation Y - MillennialsGeneration Y - Millennials

•Uses email, text

messaging, and Apps.•Uses Social Networking.

Generation Y - MillennialsGeneration Y - Millennials

•Uses technology to make life simpler.

•Wants frequent feedback.

Today’s Millennial Parents

Millennials are on course to become the most educated

generation in American history.

Today’s Millennial Parents are Confident

• Work Longer hours.• Spend more hours each day using technology.• Have an increased desire for connectedness.

Millennial Generation1st time Parents

Average age of 1st-time mom - 25Average age of 1st-time dad - 27

CharacteristicsDigital Natives

Millennial Generation60% raised in homes of divorce or by single parents,so they are more open to non-traditional parenting such as:

• Child Care• Shared Parenting

Millennial GenerationHighly focused on values, purpose and quality of life.

•52% say being a good parent is most important thing in life.

•Want options to allow them to stay connected to their children’s lives.

Millennial GenerationMore likely to live further distances from family and need to rely on non-family child care options.

Millennial GenerationSeeking Child care arrangements that:

• Use technology to improve communication

• Use technology to improve connectivity

• Create a sense of engagement

Additional Facts

45% highly associate their lives with simplicity.43% say that texting is just as meaningful as actual conversation.

Connected LifestyleOpportunities for

Caregivers

More Connection

Video/WebCams

APPS

Real Time

Harness Technology to Market Your Child

Care Services

www.atiselfstudy.org

Learn when you want, where you want. 

Millennial Way

Word of Mouse

Millennial Way

Listing and referral services.

Millennial Way

Family, friends, and strangers.

Remember this?Seeking Child care arrangements that:

• Use technology to improve communication

• Use technology to improve connectivity

• Create a sense of engagement

Deliver more with Less Effort

Old Way…Write it down

Old Way

Old Way

New Way

Digital

There’s an app for that

Harness Technology to Improve Efficiency

and Meet Required State Licensing

Millennial Way

Millennial Way

Millennial Way

Millennial Way

Millennial Way

Millennial Way

Question & AnswersQuestion & Answers

Marty Appelbaum & Bill CollinsMarty Appelbaum & Bill Collins

Appelbaum Training Institute #1 for Teacher Training

Best wishes to youin your very

important work with children!