Analytics for the Internet of Things

Shawn Conahan

$1 trillion

$8.9 trillion

$19 trillion

$17 trillion U.S. GDP

Cisco CEO, John Chambers

IDC

Harbor Research

Predicted IOT market value

28 billion things

212 billion things

every thing

IOT: Just add Internet to Things?

Connectivity is being fundamentally misapplied in IoT.

The people and companies building smart, connected things that will win the most are those who understand that the greatest value of smart,

connected things is in the data they generate.

Internet companies do not conduct focus groups.

Internet companies do not conduct focus groups.

Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013

2.4 billion people connected to the internet

Information is power.

Google has built a $380 billion business using analytics to

understand the data generated by users of the internet.

Collecting and applying device data changes: - A product into a solution, - A product company into a solution provider, - A consumer into a partner.

Analytics is powerful.

What happened and why? What is going to happen? What should I do about it?

Analytics can tell you:

Descriptive Predictive

Prescriptive

Descriptive Analytics

Descriptive Analytics

Predictive Analytics

Predictive Analytics

Prescriptive Analytics

Prescriptive Analytics

Prescriptive Analytics

Who owns and controls the data?

Are you a product company or a data company?

38.5%  

61.5%  Non  Human  Traffic

Human  Traffic

2.4 Billion

Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013; Ericsson, More than 50 billion connected devices: Taking connected devices to mass market and profitability, 2011

Internet use today

People connected to the internet

Internet use in 2020

10%  Human  Web

90%  Internet  of  Things

50 Billion Google

Your company

Things connected to the internet

The most important link on the IOT value chain is analytics.

Connectivity is your link to your customers. Analytics is your link to understanding them.

Whitepaper version: info.tellient.com/whitepaper Call me maybe: shawn@tellient.com