AllSeen Summit Keynote by Tellient's Shawn Conhahan
24
Analytics for the Internet of Things Shawn Conahan
-
Upload
tristan-barnum -
Category
Data & Analytics
-
view
87 -
download
1
Transcript of AllSeen Summit Keynote by Tellient's Shawn Conhahan
Analytics for the Internet of Things
Shawn Conahan
$1 trillion
$8.9 trillion
$19 trillion
$17 trillion U.S. GDP
Cisco CEO, John Chambers
IDC
Harbor Research
Predicted IOT market value
28 billion things
212 billion things
every thing
IOT: Just add Internet to Things?
Connectivity is being fundamentally misapplied in IoT.
The people and companies building smart, connected things that will win the most are those who understand that the greatest value of smart,
connected things is in the data they generate.
Internet companies do not conduct focus groups.
Internet companies do not conduct focus groups.
Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013
2.4 billion people connected to the internet
Information is power.
Google has built a $380 billion business using analytics to
understand the data generated by users of the internet.
Collecting and applying device data changes: - A product into a solution, - A product company into a solution provider, - A consumer into a partner.
Analytics is powerful.
What happened and why? What is going to happen? What should I do about it?
Analytics can tell you:
Descriptive Predictive
Prescriptive
Descriptive Analytics
Descriptive Analytics
Predictive Analytics
Predictive Analytics
Prescriptive Analytics
Prescriptive Analytics
Prescriptive Analytics
Who owns and controls the data?
Are you a product company or a data company?
38.5%
61.5% Non Human Traffic
Human Traffic
2.4 Billion
Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013; Ericsson, More than 50 billion connected devices: Taking connected devices to mass market and profitability, 2011
Internet use today
People connected to the internet
Internet use in 2020
10% Human Web
90% Internet of Things
50 Billion Google
Your company
Things connected to the internet
The most important link on the IOT value chain is analytics.
Connectivity is your link to your customers. Analytics is your link to understanding them.
Whitepaper version: info.tellient.com/whitepaper Call me maybe: [email protected]
