All

you need

to know about

commercial newswire

Commercial(PR) Wire

What’s Wire?

Why Send Press Release?

Sell

Product Stock Brand

Investors

Analysts

Portfolio

Managers

Brokers

How does it work?

NewspaperRadio MagazinePublic Relations

Investor Relations

TV

MobileSocial MediaWebsiteNews Agencies

Database

Commercial

Wire

Why Use Commercial Wire?

Time Outreach

Pre-Commercial-Wire Distribution

1851 Reuters founded in London1846, Carrier Pigeon between Berlin and Paris

1864, Associated Pressfounded

5 New York City newspapers

Share the cost of transmitting news by

boat

horse express

telegraph (1846, first used for news distribution)

1906, Atlantic City Train Wreck

Ivey Lee, First Press Release, Delivered by Train

1954, PR Newswire Launched

Punched tape, ASCII

Wire-Teleprinters

AT&T(TWX）

Western Union (Telex)

First client : Trans World Airlines

12 media points in NY/Ph

60 words per minute

1960, First International Distribution, PRN + CNW + UK

1961, Business Wire Launched

1963, PRN, First inter-city wire

1965, First investor wire

1966, Fax Machine

6-minute-per-page fax

1978, Computerized + AP:

up to 1,200 wpm

1983, Wireless Broadcast

Satellite network (powered by AP)

FM-sideband broadcast

1994, Marketwire

First Internet-based

press release wire

Nowadays:

Reach in (average)

400 millisecond

or less

Go Mobile

PalmOne Distribution

GoAmerican Distribution

MultiVu

Mobile Video Delivery

Across Platforms

Timeline

60 words per minute

1954

Months, Weeks, Days

Fax 6-minute-per-page fax

1966

Computerized, up to 1,200 wpm

1978 1980 1983

Lexis-Nexis Archive

Satellite/FM

Broadcast Fax/Graphics

1989 1994

Internet

2003

Multi Media News Release

Mobile

Social

Beyond

400 millisecond

2013

To be continued …

Jonah Guo, 2013

Thank You for listening!

www.Jonahguo.com

jonahguo@gmail.com

Jonah Guo

Thank You for listening!