All you need to know about commerical wire distribution/press release wire
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All you need to know about commercial newswire
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This is a brief of the commercial wire, aka press release(PR) wire, from a perspective of data transmission. The commercial wire changed the landscape of public relations and investor relations by helping corporations deliver their stories out spontaneously, so that everyone receive important massages in the same time. This is critical in the financial world. The whole industry has been evolving from a simple distribution service into content marketing, social media communications, and smart IR services.
Transcript of All you need to know about commerical wire distribution/press release wire
All
you need
to know about
commercial newswire
Commercial(PR) Wire
What’s Wire?
Why Send Press Release?
Sell
Product Stock Brand
Investors
Analysts
Portfolio
Managers
Brokers
How does it work?
NewspaperRadio MagazinePublic Relations
Investor Relations
TV
MobileSocial MediaWebsiteNews Agencies
Database
Commercial
Wire
Why Use Commercial Wire?
Time Outreach
Pre-Commercial-Wire Distribution
1851 Reuters founded in London1846, Carrier Pigeon between Berlin and Paris
1864, Associated Pressfounded
5 New York City newspapers
Share the cost of transmitting news by
boat
horse express
telegraph (1846, first used for news distribution)
1906, Atlantic City Train Wreck
Ivey Lee, First Press Release, Delivered by Train
1954, PR Newswire Launched
Punched tape, ASCII
Wire-Teleprinters
AT&T(TWX）
Western Union (Telex)
First client : Trans World Airlines
12 media points in NY/Ph
60 words per minute
1960, First International Distribution, PRN + CNW + UK
1961, Business Wire Launched
1963, PRN, First inter-city wire
1965, First investor wire
1966, Fax Machine
6-minute-per-page fax
1978, Computerized + AP:
up to 1,200 wpm
1983, Wireless Broadcast
Satellite network (powered by AP)
FM-sideband broadcast
1994, Marketwire
First Internet-based
press release wire
Nowadays:
Reach in (average)
400 millisecond
or less
Go Mobile
PalmOne Distribution
GoAmerican Distribution
MultiVu
Mobile Video Delivery
Across Platforms
Timeline
60 words per minute
1954
Months, Weeks, Days
Fax 6-minute-per-page fax
1966
Computerized, up to 1,200 wpm
1978 1980 1983
Lexis-Nexis Archive
Satellite/FM
Broadcast Fax/Graphics
1989 1994
Internet
2003
Multi Media News Release
Mobile
Social
Beyond
400 millisecond
2013
To be continued …
Jonah Guo, 2013
Thank You for listening!
www.Jonahguo.com
Jonah Guo
Thank You for listening!
