Audience Management System (AMS)

December 2014

Audience Management System

• Your audience data is your most important asset. After all, this is who your advertisers pay you to connect with.

• Managing this information well saves time, money and enables you to become more efficient in targeting and managing customers and prospects.

• The Beeline Data Audience Data System has been built by publishers for publishers. As such, it is perfectly aligned to meet all your audience management requirements.

On Line

• Access from anywhere there is a Wi-Fi connection

• Secure Data storage

• View reports on the move

• Data counts away from the office

Single Customer View

• Allows you a complete view of all your audience and each touch point they have with your brands

• Enables better business decisions based on better data knowledge

• Improves marketing results and ultimately ROI

Company-Reader Hierarchy

• Allows a view of contacts you have within a company rather than treating them as separate data

• Gives you a better idea of your circulation spread in the target industry

Manage Duplicates

• Input suggestions allow view of existing data that already matches input criteria

• Sophisticated software searches out potential duplicate records (company and reader)

• Allows mix and matching to keep best form of address/contact

Data Input

• Allows for addition of new order/contact/company records

Search

• Existing data can be searched for using different criteria

Financial/Marketing Reports

• Financial - Transaction Report/Cash Summary/Value per Issue

• Marketing – Lapsed Subs/Renewals/Campaign Summary

Selection Function

• Issue Runs, Targeted Marketing Data, In Depth Information

Selection Function

• Top Line Data Reporting - geo, demographics, status, age, audit

Selection Function

• Output any columns in any order

Admin Access

• On-line registration forms, products and demographics, shopping carts prices and promotions

Admin Access

• Allows for bulk uploads and updates

Admin Access

• De duplication suite enables best possible data accuracy

Gated Access

• Assigns and manages password/username security

On Line Registration Forms

• Simply set up in admin suite

• Can include or exclude demographics on one click

• Create multiple columns for a more compact form

• Can be stand alone (with some text and a logo) or built in an I Frame within your own web site

• Caters for controlled circulation or exhibition registrations

• Example - http://ams.beelinedata.co.uk/public/do-reg-form.php?productId=1&database=fleetworld or

• http://www.ftseglobalmarkets.com/info/registration-form.html

Paid For Products

• Shopping carts, promo and standard prices, special offers

Integrated Email Marketing System (EMS)

December 2014

Integrated Email Broadcast Function

• Based on selections with the Beeline software – no upload/download

• Automated, repeated and scheduled email communication according to pre-selected data – ideal for renewal cycles for both paid and CC products

• Click, Open, Bounce and Unsubscribe replies all flagged to original contact data.

• Source coding allows view of journey after “click” – did they complete goal of registering, paying for their shopping cart etc

Dashboard

Set Up – Text, HTML or Editor

Set Up – Selection Based

Set Up – Source and Repetition

Set Up – Test and Disclosure Library

Renewal Cycles - CC

Renewal Cycles – Paid Subs

Sales Management System (SMS)

December 2014

SMS– Home - Search and Diary

SMS– Client Detail

SMS– Opportunities Pipeline

SMS– Opportunities Products

SMS– Opportunities Products

SMS– Pipeline Management

SMS– Pipeline Management

SMS– Activity Management

Flat Plan Management System (FMS)

December 2014

FMS– Set Up Template

FMS– Page Allocation

FMS– Copy Chasing

FMS– Copy Chasing

FMS– Ad Allocation

Management Systems

• Audience Management System for CC and Paid products – magazines and events

• A Sales Management System giving the sales team (and importantly the Sales Managers) tighter control over the whole sales process

• A Flat Plan system that can enable confidence within the production team production confidence and give the sales team a (mobile) view on where the potential ad spaces are

• An Email system that can enable you to see activity “beyond the click” and have marketing insight that would not be available outside of the same database. It will also alleviate the need to download and upload for the most recent data as well as allow scheduling of emails with “live” data

Further Developments

• Accounts Management System linking to Sage to allow regular uploading of Ledger and Transaction information

• Email signatures from within the SMS

• Allow for flagging of Sales Contacts to be able search on those that have exhibited at an event

• Link from the thumbnail of the ad back to the original

• Allow for a tick box when a signed order is received back to be able to change from a reserved ad space and import the thumbnail. This tick box will be viewable in the pre-production report.

• ...and more... Ticketing and Exhibition space management

Beeline

• Committed to support successful and forward thinking publishers with management systems that really are fit for purpose

• Not just supplying you with software – we are experienced data managers who can react quickly to data issues and support the data team

• Developing our systems around client needs rather than fitting needs in a rigid structure