Neelay BhattVice President

PROS Consulting, LLCwww.linkedin.com/neelay

Neelay.bhatt@prosconsulting.com

1. Understand and prioritize needs

2. Use resources to get results

Identify Needs Prioritize Allocate Resources and Track Them

Discuss and Share in Your Chat Box

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 Census 2008 Estimate

2013 Projection

2018 Projection

2023 Projection

All others combined

Black Alone

Asian

White Alone

Athens-Clarke County, Population by Race

Tapestry Segment Percent Percent Index

04. Boomburbs 31.2% 2.2% 140002. Suburban Splendor 20.0% 1.7% 115136. Old and Newcomers 11.2% 2.0% 57207. Exurbanites 5.9% 2.5% 23818. Cozy and Comfortable 5.8% 2.8% 203

74.1% 11.2%

01. Top Rung 4.5% 0.7% 64912. Up and Coming Families 4.4% 3.4% 13033. Midlife Junction 4.0% 2.5% 16014. Prosperous Empty Nesters 3.2% 1.8% 17206. Sophisticated Squires 3.0% 2.7% 110

19.1% 11.1%

Carmel - Clay Households

U.S. Households

Data◦US Census◦ESRI◦SGMA◦Outdoor Rec. Participation Report

71%

46%

36%

35%

32%

19%

11%

10%

5%

3%

6%

Activity Guide

Newspaper

Flyers/newsletter

Street banners

From friends and neighbors

Website

Promotions at ORPD events

Materials at ORPD facilities

Conversations with staff

E-mails

Other

0% 20% 40% 60% 80%

Q14. Ways Respondents Learn About ORPD Programs and Activities

by percentage of respondents (multiple choices could be made)

Source: Leisure Vision/ETC Institute (July 2010)

Crowdsourcing◦Chaordix◦MindMixer◦99designs◦PeakDemocracy.com

Community Benefit

Individual Benefit

Community Benefit

Individual Benefit

Parks Maintenance Facility Operations & Rentals Program management Policies & Procedures

Turf Maintenance Community Center Aquatics & Public Sw im Pricing

Athletic Field Maintenance Sport Complexes Health & Fitness Earned Income

Water Management Park & Field Rental Youth Sports Sustainability

Playground Safety Pool Maintenance Adult sports Sponsorship

Parkw ays, Median and Right of Way Hospitality / Facility Planning Youth & Teen Development Partnership

Senior Center Youth Class Budget Development (Management)

Urban Forestry Tennis Center Adult Classes & Programs Coordination

Tree Maintenance Golf Management Senior Programs Marketing

Risk / Liability Special Events Website

Community Events Social Netw ork

Long Range Open Space Planning Cultural Programs Program Guide

Open Space / Preserve Maintenance Environmental Education Business Management

Nature Reserve Enhancement Tennis Coordination of All Processes

Legend

Red = Have to Do (Essential) “Core Service”

Blue = Should Do (Important)

Green = Nice to Do (Discretionary)

AdministrationLand Management Facility Management Program Management

Los Angeles

Program Priority Rankings by Age

Overall Ranking

Ranking: U 35

Ranking: 35 - 49

Ranking: 50 - 64

Ranking: 65+

Adult fitness & wellness programs 1 1 3 1 2Special events/festivals 2 2 2 2 8Nature/environmental programs 3 6 4 3 6Walking/biking groups 4 13 6 7 4Family programs 5 3 5 10 12Adult continuing education programs 6 8 11 5 3Adult art, dance, performing arts 7 7 9 8 10Youth swim programs 8 4 1 14 17Water fitness programs 9 12 15 6 5Senior programs 10 21 22 4 1Adult swim programs 11 15 8 9 9Adult sports programs 12 5 19 11 7Outdoor adventure programs 13 9 13 12 14Youth sports programs 14 14 7 18 16Youth fitness & wellness programs 15 16 14 21 19Martial arts programs 16 18 17 15 15Before & after school programs 17 10 16 19 18Youth art, dance, performing arts 18 19 12 16 21Youth summer camp programs 19 17 10 20 20Pre-school programs 20 11 18 22 23Golf programs 21 20 20 13 13Programs for people with disabilities 22 23 23 17 11Gymnastics & tumbling programs 23 22 21 23 22

Los Angeles

Facility / Amenity Priority Rankings by Race

Overall Ranking

Ranking: Hispanic

Ranking: Black

Ranking: Asian

Ranking: White

Ranking: Other

Walking and biking trails 1 1 1 1 1 1Small Neighborhood Parks 2 2 3 3 2 2Indoor Fitness and Exercise Facilities 3 6 4 2 8 4Indoor Pools / Aquatic Facilities 4 4 2 5 4 6Nature Trails 5 13 13 4 3 14Shelters and Picnic Areas 6 3 5 10 13 3Indoor Running / Walking Tracks 7 8 9 7 14 8Outdoor Swimming Pools 8 5 8 17 9 5Indoor Gyms 9 9 11 6 15 9Large community parks and regional parks 10 10 14 13 7 10Playground Equipment 11 7 7 15 16 7Community Gardens 12 15 12 9 6 15Pocket Parks 13 16 15 14 5 13Nature / Environmental Center 14 14 10 11 11 16Indoor Community Centers 15 11 6 8 18 11Outdoor Amphitheater 16 19 16 16 12 19Off-leash dog park 17 21 20 20 10 22Outdoor Tennis Courts 18 22 18 12 19 20Outdoor Basketball courts 19 18 17 19 21 18Youth Soccer Fields 20 12 23 23 22 12Golf Courses / Driving Ranges 21 26 22 18 17 26Outdoor Splash Parks 22 17 19 22 20 17Skate Parks 23 23 21 24 23 23Outdoor Volleyball courts 24 25 24 21 24 25Adult Soccer Fields 25 20 29 25 27 21Youth Baseball Fields 26 24 27 28 25 24Youth softball fields 27 27 28 29 29 28Adult Softball Fields 28 29 30 27 26 29Youth Football and Rugby Fields 29 28 25 30 30 27Equestrian Trails 30 30 26 26 28 30

Your job is not to be easy on people, it is to make them

better.

If You Don’t Use Performance Metrics To Measure Results, You

Can’t Separate Success from Failure

TrackingTracking PerformancePerformance

If You Can’t Recognize Success, You Can’t Continue Doing It

TrackingTracking PerformancePerformance

TrackingTracking PerformancePerformance

If You Can’t Recognize Failure,

You Can’t Correct It

If You Can’t Demonstrate Success, You Can’t Win Your ______’s Support

TrackingTracking PerformancePerformance

Discuss

SampleSample

PerformancePerformance

MetricsMetrics

Discuss and Share in Your Chat Box

Customer Retention Rates Cost Recovery Goals (Direct and Indirect Cost

Recovery)◦ Marketing Return on Investment◦ Cost / Acre (S.F.) Maintained◦ Cost per New Customer◦ Cost per Friend / Follower

Facility Utilization Earned Income Generated per FTE Volunteer Hours against Paid Hours

SampleSample PerformancePerformance

MetricsMetrics

Identify (and Anticipate) Needs

Prioritize (and Say ‘No’)Allocate Resources and Track Them (Then Repeat it)

Neelay BhattVice President

PROS Consulting, LLCwww.linkedin.com/neelay

Neelay.bhatt@prosconsulting.com