To design a new print for

1. When buying an item the design and print is what makes it appealing to the consumers. With the marketplace now having a vast amount of choice creating something which is unique and appealing to a target audience is increasingly important.

2. Kath Kidston is one of the original designers (1990s) who provided choice and colour to typically boring items.

3. Despite the increase in choice, her designs are still described as “fresh and witty” and I personally enjoy her designs.

Cath kidston is looking for a new design and it is for these reason I have chose this as my client

project.

To design one new conversational print.

It will take into account brand values and print style.

It will be important to remember the design will not appeal to all consumers.

FemaleLate 20’s

Friend and family focusedStylist but not trendy Feminine but not cute

Likes…festivals, car boots, vintage shopping,

The idea of country life, but not just yet…A MODERN BRITISH WOMAN

Potential problem: Be careful not to bring in too many personal likes and opinions.

• Feminine

• British

• Individual

• Brand values

• Conversational design

IM LOOKING AT

1.Cath Kidstons Designs Eg. Brand values. Items

2.Other similar designers: e.gKirstie Allsop.

3. Conversational topics. e.gIconic Britain . Travel Festival Vintage

4. Importance of consumer culture. E.g Choice and providing feeling of individuality.

5. Female 6. Images/Own Photography and drawings

I started to create my own patterns, taking one of the most icons symbols.. The queens head and incorporating with Caths themes and colours.

WORKING WITH THE UNION JACK

ORINGIONAL UNION JACK

I started looking at the London Underground and where that could take me and then the British countryside. The theme being British Travel.

At this current stage I am happy where my project is going. I feel I have chosen a good subject that can be a conversational design and is working well at the moment however there is likely to be challenges along the way...

Would the repetition of a suitcase suit being on a bag???? The colours… are they Kidstons colours???

Researching Cath Kidston and brainstorming ideas….

Findings?? What does she use… what does she like????

KIDSTON• Floral • Spots • Pastel colours• British

IDEAS/THEMESBritainBritish travel Travel stickers London Countryside

10/01/14-Started Client Project 11th-18th created designs and started making patterns31st January-Client Presentation Submitted 3rd-11th- Creating and deciding on designsWeek of the 10th- printing and altering patterns12th February- improving on pattern and finalizing 5 colours13th Checking if colours work- improve if neededBy the 22nd ill have complete pattern April I will have started my Digital Workbook May-Digital Workbook Submitted

Concentrating on creating a design

Has Cath never used text before, would it work with other patterns she has? The colours bolder and brighter would customers like the change?