ALIBABA’S SECRET OF SUCCESS

ALIBABA’S SECRET OF SUCCESS

Secret of success

Popularity

Logistics

Funding sources

Popularity• Consumers likely choose famous stores – Alibaba invested suit in Sino Weibo and

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Popularity• Increased the variety of products

LogisticsoThe e-commerce giant

oCreate an online transaction mechanism:

Funding sources

• Service charges• Fees for bidding ranks• Charging for financial and data

services.• Selling virtual commercial

properties • Advertisements

Profits from

expensive products

Funding sources