Post on 04-Feb-2022
Calgary, Alberta
September 8, 2012
ACI-NA Operations & Technical Affairs Committee
Airport Parking: Addressing Operational and
Management Challenges
Jack Ricchiuto
Airport Parking Impacts
Airport Revenue
$7 Billion in Non-Aeronautical Revenue*
41.6% from Parking & Ground Transportation*
19.9% from Rental Cars*
Operating Costs
Customer Experience
Efficient Movement of Passengers
*2010 - Source FAA, ASS-400: CATS: Report 127
as reported in the 2012 ACI/IPI Airport Parking Study by Leigh-Fisher
Discussion Topics
Maximizing Revenues
Rate Setting
Product Offerings
Competing Against Off-Airport
Regulatory Challenges
Technology
Rate Setting
Rate Analysis
Weigh in-house vs. Comprehensive Third Party Analysis
Know the Competition
Structuring to Meet Demand
Consider Capacity/Overnight Inventory
Consider Peaks/Utilize PARC Data
Rate Elasticity
Optimization
Increments/Duration
Product Offerings
Objectives:
Enhance the Customer Experience
Increase Revenues
Increase Market Share
Up-Sell Parkers – Added Services & Enhanced Products
Product Offerings
How to Define & Differentiate Parking Products
Services
Convenience
Pricing
Product Offerings
Premium Services
Valet Parking
Bailment – Garage Keepers Liability
Assess the True Revenue Opportunity
Premium Parking
‘Gold Lot’ Concept
Per Reservation
Product Offerings
Shuttle Services as a Product Differentiator
Headways – Wait Times
Fixed Route vs. Bumper-to-Bumper Analysis
Adjust Lots/Routes for Dips and Peaks
Active ‘Smart-Loading’ Techniques
Smart Loading Techniques
Competing Against Off-Airport Parking
Define & Differentiate Parking Products
Identity & Branding
Consider New/Enhanced Services
Market Share Analysis
Dedicated Parking Website
Mobile Applications
Frequent Parker Program
Corporate Parking Program
Premier Parking
Advance Reservation System
Competing Product Analysis
COMPETITOR RATES DISCOUNT FREQUENT PARKER PROGRAM? OTHER SERVICES SOCIAL MEDIA
Open Air Parking: $5.95/day 5.36/day for open-air self parking or $7.16/day for valet parking. Does not include tax or airport access fee.
Spot Club Card Reservations Facebook
Open Air Valet: $7.95/day Register it online with credit card and track points 24/7 service
The Parking Spot - Memphis
Prices above do not include taxes & fees Use it at entry and you don’t need to pull a ticket. Use it at exit with your credit card and use our automated check-out lane.
Free Shuttle Bus every 5-7 minutes
2303 Democrat Road, Memphis, TN 38132 Corporate Parking Program
Phone: (901) 398-7400
(does not include taxes & fees)
Daily: $7.00 Surface $11.50 Covered
Internet Coupon: $6.50/day Surface or $11.00/day Covered (does not include taxes or fees) Perx Rewards Program Car Wash (starting at) $20 FACEBOOK
Weekly: $42.00 Surface $77.00 Covered Earn 1 point for each day of parking Oil & Filter $40
3441 Airways Blvd., Memphis, TN 38116 Monthly: $125 Surface $205.00 Covered 5 points = 1 Day Free Valet Service: Free
(877) ParkIt-X Prices above do not include taxes & fees 20 points = 1 Free Showroom Wash or 4 Days
Free Dry Cleaning
40 points = 1 Free Executive Wash or 8 Days
Free Estimates on dent, alloy wheel and windshield repair
Reservations WiFi: Free Travel Agent Program
Corporate Parking Program
Self Park N/A Safe & Secure N/A
FAST TRACK AIRPORT PARKING Valet Luggage Asstance 2303 Democrat Road RATES NOT AVAILABLE Open 24/7
Memphis TN 38132 Car Wash, Detail and Oil Change Services
available
Online Reservations
Market Share Analysis
Off-Airport Parking Revenue
As a Percentage of Gross Parking Revenue (On & Off-Airport)
As a Percentage of Overnight Gross Parking Revenue
Off-Airport Parking Transactions
As a Percentage of Overnight Parking Transactions
Helps to Adjust for Diversity/Flexibility of Off-Airport Rates
Fee Structure and Reporting Requirements
Parking Website Concept
Interactive Website Utilization
Online Sweepstakes Entry Promotions & Discounts
Frequent Parker Program Social Networking
Website Promotions
Automated Entry / Exit
Bills to Credit Card On-file
Secure, PCI Compliant
Receipt via Email
Points Credited Electronically
Online Redemptions
Free Parking or Prizes
Automated Frequent Parker Technology
Frequent Parker Program
Membership Cards Automated Frequent Parker
Rewards Catalog
Incremental Parking Revenue
Premier Parking – Gold Lot Concept
Access to Most Convenient Parking Spaces
Annual Membership Fee
Regular Parking Fees Apply
Typically a Physically Nested Area
Does Not Guarantee a Space
Inventory Management Insures Space Availability
Frequently Includes an Automated Entry/Exit/Payment Function
Incremental Parking Revenue
Premier Parking – By Reservation
Premium Paid on a Per Day Basis
Minimal Capital Costs
Standard Parking Fees Apply
Highly Flexible
Designate Premium Parking Spaces
Click and Park Reservation System
Pre-paid Parking Fee Option
Incremental Parking Revenue
Incremental Parking Revenue
Dashboard Permit Displayed
Point-to-Point Directions
Entry/Exit/Payment Via Existing Revenue Control System
Premium Fee Structure
Per Stay
Per Day
Enforcement Options
Maximizing Revenue - GT
Off-Airport Shuttles – Hotels, Charters, Off-Airport Parking
Taxis, Limos & Shard Ride Shuttles
Fee Structures
Flat Rate per Vehicle
Per Trip Charges
Percentage Fees
Reporting Requirements
Technology Options
Automatic Vehicle Identification
Curbside Audits
Regulatory Challenges - Parking
PCI Compliance
Who is the Merchant of Record?
Firewalls
Data Security Standards
Cardholder Data
• Storage and Access
FACTA
Regulatory Challenges - Shuttle Services
Regulatory & DOT Compliance
Buses
• Pre-trip and Post-trip Inspections
Drivers
• Work Hours
• Health Certificates
• Annual DMV Reports
State Requirements - Inspections
Technology Options
Zonar
DriveCam
Technology – Revenue Control
PARC System
Are You Fully Utilizing the System?
Match System Capabilities to Your Needs / Requirements
Fill the Gap with Audit, Polices & Procedures
Reporting Capabilities
Audit
Clear, Consistent, Written Procedures
Comprehensive Audit – Revenue, Procedures, Operations
Unique Requirements for Public Agencies
Technology Options – Parking Guidance
Wireless Camera Technology vs. Individual Sensors
License Plate Read Capabilities
Technology Options – Parking Guidance
Find Your Car / Watch Your Car App
Download Smart Phone App
Enter Parking Facility
Enter Space Number
System Transmits Real-Time Video of Selected Parking Space