ELEMENTS WE LOOK WHILE TRAVELLING THROUGH AIR???

Great Flying Experience

Good Customer Service

Air Arabia

VISION

To revolutionize the region's air travel through its innovative business approach: offering superb value for money while maintaining a safe, reliable operation. 

MISSION

“To be one of the world’s leading budget airlines” In terms of: • Profit Margin • Innovation • Reputation • Operational Excellence

WHAT IS THE SECRET BEHIND AIR ARABIAS SUCCESS???

5 Major Objectives for Pricing

SURVIVAL

Product Quality Leadership

Maximum Profit

Maximum Market Share

Maximum Market Skimming

QUESTIONS

Q1. Air Arabia is succeeded in profitably challenging big established airlines companies in the Middle East and North Africa. Why don't all others airlines apply the same business model as Air Arabia?

Air Arabia has managed to establish its position in low cost market whereas the other companies are having the hybrid model.

Great Flying Experience

Good Customer Service

3 Major Elements for Leading the Market…!

Q2. What challenges does Air Arabia face? Do you think that the company will be able to maintain its leadership position in the LCC market in the Middle East and North Africa? What will happen if other airline apply the same business model as Air Arabia?

Universal Aircraft model, Less Training Expenditure.

Air Arabia Manages to be efficient by...!

Cost Control By Hedging Fuel Prices & Adopting New Technology

More flights

More Destinations

Price Reductions

SOME MORE FACILITIES OFFERED BY AIR ARABIA TO CUSTOMERS ARE….!

Introduction to Air Arabia.

Major elements behind Air Arabia's success.

Main reason behind the cost efficiency of Air Arabia.

Further Strategy and Future of the Company.

THANK

YOU…..!!

Created by Parshva Tated, RCOEM, Nagpur, during a Marketing Internship by Prof Sameer Mathur, IIM

Lucknow.