Air Arabia Maroc HR Case Study
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About Air Arabia Maroc • A Moroccan LC airline, setup as a Joint Venture between various Moroccan investors and Air Arabia. • Main 2 nd hub of AA in North Africa set up in 2009 (M V International Airport). • Reaches out to 25 different destinations (mainly in Western Europe). • Has 4 airports in Morocco. • Current Market share 13.3%.
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Air Arabia Maroc HR Case Study
Transcript of Air Arabia Maroc HR Case Study
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About Air Arabia MarocA Moroccan LC airline, setup as a Joint Venture between various Moroccan investors and Air Arabia.Main 2nd hub of AA in North Africa set up in 2009 (M V International Airport).Reaches out to 25 different destinations (mainly in Western Europe).Has 4 airports in Morocco.Current Market share 13.3%.
What Customers ValuePriceDestinations & Direct flightsLuggage (quantity and safety)PunctualityCheck-in processSecure enginesCustomer serviceReliable on-line system
MethodologyAnalysis of secondary dataCustomer satisfaction questionnairesFocus groups for employeesDirect observation Involve different departments in the different decision making process ResultsPorters 5 Forces Model>>> HIGH > HIGH > HIGH > LOW > HIGH >> MEDIUM > LOW
