AIGA Risk Reward conferenceSan Francisco Oct. 6-8

Keynote Speaker: Frank Gehry

Keynote Speaker: Frank Gehry

“The iterative process of design demands involvement from the client”

“Celebrate the dialogue” “Scare the client”

Keynote Speaker: Frank Gehry

“Have the risk become a creative virus”

“Collaboration. It moves him further than he could by himself

Ayes Birsel: The future of the workplace

Intersected with design is team building to incorporate: passion,egalitarianism, and respect.

Ayse Birsel: The future of the workplace

“Beginning of exploration:Making abstract models”

“Demonstrating ideas is the best way to explain new ones”

“Make it simple, make it economical”

Ayse Birsel: The future of the workplace

“Momentum = Participation x VelocityHave design move fast”

“In collaborating,you give freedom to the design”

Ayse Birsel:Resolve

“Design is a balance between exploiting our expertise and exploring the diversity of possibilities.”

Laura Guido Clark: Colors, Finishesand Automobiles

“Start from the beginning and throw out all pre-conceived notions”

“Walk a mile in the customers’ shoes; see things from their eyes”

“Look for input from magazines, museums, nature, anywhere”

Hillary Billings: Brand Building

Hillary Billings: Brand Building

W Hotels, high-tech style, service and comfort

Red Envelope

Pottery Barn

Boutique Hotels known for their style and comfort: sheets, accoutrements, amenities, flair

Evolution from 911gifts.com

Captures the emotion of giving gifts.

Catalogue re-designed first. Site design followed suite.

P Kelly Mooney: Understanding TheOnline Consumer

Universal demands for creating successful relationships from users to a brand…

P Kelly Mooney: The Ten Demandments

 

 01.    Earn my trust. (8 seconds to endanger trust.)02.    Make it easy. (Make it fast.)03.    Put me in charge. (Empowerment.) 04.    Play fair.05.    Inspire me. (Think dimensionally.)06.    Listen to me.07.    Overdeliver.08.    Stay with me.09.    Get to know me.10.    Remember me.

More on the 10 Demandments

What happens when you break the 10 Demandments?

 

Took the wrong Risks. Ignored Bandwidth.

37 signals: E-Normicom.com

 

E-Normicom

Nametron 3000

                                                                                     

37 signals.com

“Nothing says innovation and cutting-edge like having a curved swoosh in your logo”

Final thoughts…

 

                                                                                   

Ask questions

Carry a sketchbook

Tell good stories

Play well together

Create relationships

Earn Trust

Make eye contact Master Chaos Observe life

So… What risks did we take?

So… What risks did we take?

Sampled Mysterious micro-brewsRisk: Feeling bloatedReward: Newfound appreciation for Old Style

So… What risks did we take?

Took pictures from a moving trolleyRisk: Losing Arm to oncoming trafficReward: Did not lose arm

So… What risks did we take?

Networked while meditatingRisk: Blurring the lines between Schmoozing & Zen

Reward: Good Karma for everyone