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Transcript of Aiga Thescienceofuxdesign 110820174508 Phpapp01
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Zack
AIGA Statewide Pivot: Crossro Aug. 2
e Science of UX Design
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Art is not DesignNot for us anyway.
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Art aims to
Inspire
http://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpg
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http://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpghttp://3.bp.blogspot.com/_PvnAJNEr__c/TUIqWcUJdVI/AAAAAAAAAoA/F1pPI5hZFt4/s1600/napoleon2g.jpg -
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Desigso
Problem
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Art is
Interpreted
http://www.davidlester.net/abstract%20and%20interpretive.htm
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http://www.davidlester.net/abstract%20and%20interpretive.htmhttp://www.davidlester.net/abstract%20and%20interpretive.htm -
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Not all Design is created equal.
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Not all Design is created equal.
Nor is any design philosophy universallyappropriate.
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Self Design
Genius Design
User Centered Design
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Self Design
Solves your own problem.
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Self Design
Solves your own problem.
I hope.
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Self Design
When is Self Design appropriate?
When YOU are the user.
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Genius Design
Draws from your experience.
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Genius Design
Draws from your experience.
Meh.
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Genius Design
When is Genius Design appropriate?
...not really ever...
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Genius Design
...except ...when you have sufficient domaiexperience with
both the product & users
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User Centered Design
Focuses on behavior, use & context .
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User Centered Design
Focuses on behavior, use & context .
Winner, winner, chicken dinner.
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User centered development process shifts from focus onthe way the product is made, to how the product is used .
- Mike Kuniavsky Observing the User Experience
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We call it
User Experience Design(UX) for short
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A UX processstarts withunderstanding the problem
instead of de ning the solution
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A successful design is the perfmarriage of user needsand
business goals.
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Perfect marriage of business needs and user needs + picture
User Needs Business Goals
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The Nerdery Embedded UX
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Physical Device Constraints
The Nerdery Embedded UX
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Physical Device Constraints Integration Constraints
The Nerdery Embedded UX
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Physical Device Constraints Integration Constraints
Software Constrai
The Nerdery Embedded UX
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Physical Device Constraints Integration Constraints
Software ConstraiUser Constraints
The Nerdery Embedded UX
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Physical Device Constraints Integration Constraints
Software ConstraiUser Constraints Budget Constraints
The Nerdery Embedded UX
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You don't know what youdon't know, until you know that you didn't know it
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How do we make informeddesign decisions?
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Research
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Just like science.
http://reeleyes.wordpress.com/2011/07/28/309-back-to-the-future/
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a type of inductive theory , in that its content (i.e. empirical data ) could beexpressed within some formal system of logic whose elementary rules (i.e.
scientic laws) are taken as axioms.
Scienti c theory:
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Scienti c Method:1. Dene a question2. Gather information and resources ( observe )3. Form an explanatory hypothesis4. Perform an experiment and collect data , testing the hypothesis5. Analyze the data6. Interpret the data and draw conclusions that serve as a starting pointfor new hypothesis7. Publish results8. Retest (frequently done by other scientists)
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UX Method:1. Dene a question2. Form a hypothesis3. Observe4. Collect data5. Analyze the data6. Report results7. Create a solution8. Retest (often done by the same designer/team)
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Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior.
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Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior.
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Why do research?
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Why do research?Build empathy .
Inform decisions.
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Why do research?
oroughly de nes the problem .
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Why do research?
Design for the end user.
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Deductive Reasoning:1. Men are mortal .2. Zack is a man.3. Therefore, Zack is mortal.
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Inductive Reasoning:1. Small text is hard to read .2. Most people can understand larger text.3. Therefore, we can assume larger text will be easier to read.
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Abductive Reasoning:1. I ve seen people have a hard time reading small text .2. Sometimes, people understand a message better if it s a picture.3. We can abduct , people may understand our content better with pictures.
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Abductive Reasoning:1. I ve seen people have a hard time reading small text .2. Sometimes, people understand a message better if it s a picture.3. We can abduct , people may understand our content better with pictures.
This is the good stuff
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Were now using scienti ctheory , applied to creative
process in order to solveproblems through design.
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www.zacknaylor.com
@zacknaylor
http://speakerrate.com/talks/8176
Sources :
Observing the User Experience- Mike Kuniavsky
http:// www.uie.com/articles/ve_design_decision_style s/ Jared Spool
Ment al Models - Indi Young
Thoug hts on Interaction Design - Jon Kolko
http://en.wikipedia.org/wiki/Inductive_reasoning
http://en.wikipedia.org/wiki/Deductive_reasoning
http:// en wikipedia org/wiki/Abductive reasoning
ank s
http://en.wikipedia.org/wiki/Abductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://www.uie.com/articles/five_design_decision_styles/http://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Abductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Deductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://en.wikipedia.org/wiki/Inductive_reasoninghttp://www.uie.com/articles/five_design_decision_styles/http://www.uie.com/articles/five_design_decision_styles/http://speakerrate.com/talks/8176http://speakerrate.com/talks/8176http://www.zacknaylor.com/http://www.zacknaylor.com/