RICHARD

SAUL

WURMAN

FIVE PATTERNS FROM THE WORK OF

DAN KLYN – AIGA Grand Rapids Early Shift

1998

2002

2006

2000 2002/2012

1984

2012

A way of thinking.A whole way of life in which the aim is not to make something look good but to make it be good.

1997

1963 2013

2013

1963

5. Hats

1989

1989

1989

1989

PATTERN:

ORDER ENCODES MEANING

1974

4. Sandcastles

1970

2009

1976

2009

1971

THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION

INSTEAD OF THE TRUTH

1971

1971

PATTERN:

WHAT BEFORE HOW

3. Gathering

2013

PATTERN:

APPERCEPTION

1984

1963

2. Tango

THE GIFT I HAVE IS THAT NOTHING IS EASY

DIFFICULTY EXCITES ME

1959

Univesity of Pennsylvania Archaeological ExpeditionTikal, Guatamala 1959

PATTERN:

TERROR + CONFIDENCE

1. Dumb

How exciting it is to be stupid

1989

Univesity of Pennsylvania Archaeological ExpeditionTikal, Guatamala 1959

PATTERN:

EXPERTISE EXPIRES

1970

1996

Photo: Melissa Mahoney

“This is not for the good of humanity.”

2013

DUMB EXPERTISE EXPIRES

TANGO TERROR + CONFIDENCE

GATHERING APPERCEPTION

SANDCASTLES WHAT > HOW

HATS ORDER ENCODES MEANING

FIVE PATTERNS FROM THE WORK OF RICHARD SAUL WURMAN

http://quitedumb.com

@danklyn

2015