AIESEC IndonesiaSYNERGY oGCDP +

PROGRAM MARKETING

SYNERGY

Objectives

1

2

Build synergy and understanding between the two functions OGX + COMMS :a) allow delegates to empathize and understand each other’s perspective and role.b) build a bridge for OGX and COMMS to work together

Understand some of the common problems and issues that oGCDP and Marketing face from lack of synergya) allow delegates to face such challenges

#FOBOFr

ont

Offi

ce

OUTGOING GCDP

Program Marketing

TALENT MANAGEMENT FINANCE

BACK

Of

fice

ER/BD

BACK Office

FRONT Office

ADDED VALUE

#FOBO

# OGX is not just about promotion - it’s about sales

# COMMS is not about design, it’s about strategic and program marketing

Program Marketing

oGCDPCreate strategic marketing actions to attract the right customers to our

products.

LET’S UNDERSTAND HOW PROJECTS AND ACTIONS ARE LINKED BETWEEN oGCDP AND

COMMs

SIMULATION TIME.

Due to never-matter-whatever circumstances you have magically switched roles.

If you are a VP oGCDP you are now a VP MAR/PR.

If you are a VP MAR/PR

You now need to deliver 100 oGCDP RA for the Summer Peak with limited financial resources (5 million rupia)

NPS Score: -10

CONGRATULATIONS

Response Rate: 12%

National Sub-Products:- Cultural Understanding- Literacy

LCP

EP & Turkey & University

EP & India & LCP

LCP & University

Who’s who?

Upon entering your new role, you realise that your predecessors plan was flawed.

1Submit the new GTCM Plan to your LCP, Includes: FAs, KPIs, MOS and Sub-product plan

Please complete the following:

Ensure that: You keep in mind the criteria your LC.

Your LCPs

!""""Realiza)on,"Match,"Raise"Goal"!""""Based"on"your"chosen"segmented"markets."

Please include:1. RA-MA-RE MOS2. Choose your sub-issues, define value proposition and assign KPIs3. Create three Focus Areas you want to focus on for your term

10 minutes

1

Design a campaign to deliver your plan, Includes: Target, Channel and Message including one Poster to your LCP.

Local Partnership Meeting:Includes: Expectations for hosting entity, minimum promise from home entity and signed partnership agreement

Promotion Preparation & Local Partnership

1

Please complete the following:

2

10 minutes

!  Specific(target(audience(!  understand(their(wants,'needs,'interests'

and'what'context(they’re(living(in(

!"""Channel/(Places(to(focus(on(for(promo<ons(!(((The(best(<ming(to(release(materials(

!  General(theme(and(tagline((aArac<ve(and(engaging)(!  Customized(Messages(for(Channels(

and design one poster!

1

a Create list of expectations for Host Entity

Create list of ‘minimum promises’ for Home Entityb

c Attend partnership meeting

d Fulfill expectations and Sign Contract

Local Partnership Meeting2

INDIA TURKEY

Promotions

1 Exchange Fair Planning and submit to LCP

Please complete the following:

10 minutes

2 Prepare and deliver a pitch to the University

Timeline Week 1 Week 2 Week 3 Week 4

Activities

Key person responsible

Your LCPs

Prepare a pitch to the university

Please include:1. Timeline2. Value propositions for the university3. Deliverables for both stakeholders

Your Universities

CONGRATULATIONS!

Due to your super hard work, you have received over 500 applications for

oGCDP!

UH-OH.But... from those 500 applications,

only 75 people paid the EP Fee and signed the contract.

Submit:

1. Five new initiatives to your LCP to address this issue.

no additional

timeYour LCPs

Your LCPs will then give you a score which will be your Achievement for EPs RA

CONGRATULATIONS!

You have succeeded in improving your conversion rate and getting more

applications!

UH-OH.Your EPs are so annoying and

complain ALOT.Submit:

1. Create an internal communications plan to change this mindset in your EPs, submit

to LCP (VP Marketing).2. Create and deliver a Clarity of Why

session to your EPs (VPoGCDP)

15 minutesYour EPs

Matching

1Create International Relations Newsletter for LC

Partner, Give to LCP.

Please complete the following:

2Manage a difficult EP, whatever you promise them

you need to deliver.

12 minutes

1Create International Relations Newsletter for LC

Partner, send to LCP.

Please include:1.Target Partnership2. NPS Score3. Target of % Promoters, Response Rate4. Put your OPS agenda5. Conversion score

Your LCPs

2Manage a difficult EP, whatever you promise them

you need to deliver.

Listen EP complaints. Try to calm them down by reviewing your minimum promises and delivering

everything you promise.

Eg. If you them an EP LEAD event - you must create a an agenda for the event and show it to them.

Your EPs

CONGRATULATIONS!

You finished the simulation!

We hope now you understand why synergy and empathy towards each

other is important.

#FOBO

Program Marketing oGCDP

Current Reality of your Synergy

Current Reality of your Synergy

#FOBO

Program Marketing oGCDP

how will you change the way you work with oGCDP?

how will you change the way you work with MARK?

GOOD LUCK & HAVE A

GOOD DAY!