AIESEC Indonesia | oGCDP Summit 2014 | oGCDP and Program Marketing Synergy Simulation
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Transcript of AIESEC Indonesia | oGCDP Summit 2014 | oGCDP and Program Marketing Synergy Simulation
AIESEC IndonesiaSYNERGY oGCDP +
PROGRAM MARKETING
SYNERGY
Objectives
1
2
Build synergy and understanding between the two functions OGX + COMMS :a) allow delegates to empathize and understand each other’s perspective and role.b) build a bridge for OGX and COMMS to work together
Understand some of the common problems and issues that oGCDP and Marketing face from lack of synergya) allow delegates to face such challenges
#FOBOFr
ont
Offi
ce
OUTGOING GCDP
Program Marketing
TALENT MANAGEMENT FINANCE
BACK
Of
fice
ER/BD
BACK Office
FRONT Office
ADDED VALUE
#FOBO
# OGX is not just about promotion - it’s about sales
# COMMS is not about design, it’s about strategic and program marketing
Program Marketing
oGCDPCreate strategic marketing actions to attract the right customers to our
products.
LET’S UNDERSTAND HOW PROJECTS AND ACTIONS ARE LINKED BETWEEN oGCDP AND
COMMs
SIMULATION TIME.
Due to never-matter-whatever circumstances you have magically switched roles.
If you are a VP oGCDP you are now a VP MAR/PR.
If you are a VP MAR/PR
You now need to deliver 100 oGCDP RA for the Summer Peak with limited financial resources (5 million rupia)
NPS Score: -10
CONGRATULATIONS
Response Rate: 12%
National Sub-Products:- Cultural Understanding- Literacy
LCP
EP & Turkey & University
EP & India & LCP
LCP & University
Who’s who?
Upon entering your new role, you realise that your predecessors plan was flawed.
1Submit the new GTCM Plan to your LCP, Includes: FAs, KPIs, MOS and Sub-product plan
Please complete the following:
Ensure that: You keep in mind the criteria your LC.
Your LCPs
!""""Realiza)on,"Match,"Raise"Goal"!""""Based"on"your"chosen"segmented"markets."
Please include:1. RA-MA-RE MOS2. Choose your sub-issues, define value proposition and assign KPIs3. Create three Focus Areas you want to focus on for your term
10 minutes
1
Design a campaign to deliver your plan, Includes: Target, Channel and Message including one Poster to your LCP.
Local Partnership Meeting:Includes: Expectations for hosting entity, minimum promise from home entity and signed partnership agreement
Promotion Preparation & Local Partnership
1
Please complete the following:
2
10 minutes
! Specific(target(audience(! understand(their(wants,'needs,'interests'
and'what'context(they’re(living(in(
!"""Channel/(Places(to(focus(on(for(promo<ons(!(((The(best(<ming(to(release(materials(
! General(theme(and(tagline((aArac<ve(and(engaging)(! Customized(Messages(for(Channels(
and design one poster!
1
a Create list of expectations for Host Entity
Create list of ‘minimum promises’ for Home Entityb
c Attend partnership meeting
d Fulfill expectations and Sign Contract
Local Partnership Meeting2
INDIA TURKEY
Promotions
1 Exchange Fair Planning and submit to LCP
Please complete the following:
10 minutes
2 Prepare and deliver a pitch to the University
Timeline Week 1 Week 2 Week 3 Week 4
Activities
Key person responsible
Your LCPs
Prepare a pitch to the university
Please include:1. Timeline2. Value propositions for the university3. Deliverables for both stakeholders
Your Universities
CONGRATULATIONS!
Due to your super hard work, you have received over 500 applications for
oGCDP!
UH-OH.But... from those 500 applications,
only 75 people paid the EP Fee and signed the contract.
Submit:
1. Five new initiatives to your LCP to address this issue.
no additional
timeYour LCPs
Your LCPs will then give you a score which will be your Achievement for EPs RA
CONGRATULATIONS!
You have succeeded in improving your conversion rate and getting more
applications!
UH-OH.Your EPs are so annoying and
complain ALOT.Submit:
1. Create an internal communications plan to change this mindset in your EPs, submit
to LCP (VP Marketing).2. Create and deliver a Clarity of Why
session to your EPs (VPoGCDP)
15 minutesYour EPs
Matching
1Create International Relations Newsletter for LC
Partner, Give to LCP.
Please complete the following:
2Manage a difficult EP, whatever you promise them
you need to deliver.
12 minutes
1Create International Relations Newsletter for LC
Partner, send to LCP.
Please include:1.Target Partnership2. NPS Score3. Target of % Promoters, Response Rate4. Put your OPS agenda5. Conversion score
Your LCPs
2Manage a difficult EP, whatever you promise them
you need to deliver.
Listen EP complaints. Try to calm them down by reviewing your minimum promises and delivering
everything you promise.
Eg. If you them an EP LEAD event - you must create a an agenda for the event and show it to them.
Your EPs
CONGRATULATIONS!
You finished the simulation!
We hope now you understand why synergy and empathy towards each
other is important.
#FOBO
Program Marketing oGCDP
Current Reality of your Synergy
Current Reality of your Synergy
#FOBO
Program Marketing oGCDP
how will you change the way you work with oGCDP?
how will you change the way you work with MARK?
GOOD LUCK & HAVE A
GOOD DAY!