Presenter

Presentation Notes

Add photos

1985 – first AIDS Walk Los Angeles4,500 walkers raised $673,000

AIDS Walk Los Angeles

2011 – 27th annual AIDS Walk Los Angeles

Benefits:

AIDS Project Los Angeles (APLA) and 23 other

AIDS service organizations in Los Angeles County

201030,000 walkers raised $2.8 million!

1982 – APLA is founded

1981 – first reported cases of AIDS in U.S.

In 2009, 80% of California Office of AIDS’ budget was cut.

AIDS Walk Teams

In 2010:There were more than 1,800 teams ranging from 2 to 1,200 people!

Teams raise over 65% of AIDS Walk Los Angeles’ total each year!

Gang of 100Amount Raised: $108,189!

AIDS Walk Gold Teams

Gold Teams are the top 20 fundraising teams from 2010

This year’s #1 Gold Team is…

What are the benefits for being a Gold Team?• Exclusive Team Meeting Station and Sign-In Area• Team photo taken on the day of AIDS Walk Los Angeles• Recognition in all team materials, the AIDS Walk Los

Angeles Program Guide and on the website,

Primary beneficiary ofAIDS Walk Los Angeles

•One of the largest AIDS service organizations in the country

•Provides services and programs to thousands of men, women, and children that are living with or affected by HIV/AIDS in Los Angeles County

•90% of APLA’s clients live on less than $15K/year•Has multiple locations and mobile services to best serve the communities that need them most

Case Management

Client Advocacy

Clientline

APLA Dental Services

HIV Matters Community Forums

Home Health

Mental Health Services

Necessities of Life Program (NOLP) Food Pantries

Nutritional Education

Residential Services

Mobile HIV Testing and Dental Services

California has the 2nd largest AIDS epidemic in the U.S.

In 2009, California’s Office of AIDS was left with only 20 percent of its funding for programs like HIV education and prevention, HIV counseling and testing, home health and early intervention

We need your help!

Event Information:• Date: Sunday, October 16, 2011• Location: Begins and ends in

West Hollywood Park• Length: 10 kilometers (6.2 miles)• Duration: roughly 2 to 3 hours to complete

Registration requirements:• No fundraising minimum• No fee to register

Presenter

Presentation Notes

Is the route (map) the same this year?

“We advertise with signs and set up tables in our cafeterias with laptops so people can register online during lunch. We try to keep people motivated by sending e-mails and

encouraging them to be Star Walkers.” - Sam, Pfizer

• Recruit as many Team Members as possible. If you get 25 members on your team, you receive a Team Meeting Station!

• Motivate your team to reach out to people they know to join the team

• Share fundraising tips and information with your team • Direct them to the AIDS Walk Los Angeles website • Ask them to attend our Fundraising Workshops

• Encourage your team to plan fundraising events

• Appoint a Co-Team Leader or a committee to help you

Online: aidswalk.net/losangeles. Click “Register To Walk” & “Join a Team”

Fundraising HQ: Log into your fundraising HQ. Under the “Tools” tab, click on “Team Registration”

E-mail your Team Coordinator

Phone (213) 201-WALK (9255)

Fax Registration Form

Visit : Stop by the office

To re-register Team Members:

1) Verify contact info is still the same (address, phone, e-mail).

note: Bad Addresses are marked with an X

2) Mark applicable fields: Green Walker and/or Star Walker

3) Mark the ‘Re-register for 2010’ field with a ‘YES’.

4) Insert rows for new Team Members who did not participate last year.

5) E-mail the updated Team Roster to your Team Coordinator.

Your Team Coordinator can provide you with your 2010 Team Roster

To be a Green Walker: • Indicate you’d like to be a Green Walker when you register• Agree to receive all of AIDS Walk Los Angeles correspondence

by e-mail only• Download materials you need from our website (Sponsor

Form, Posters, etc)

It is proven that:More Team Members with high fundraising goals more money raised!

In 2010, Team Being Alive had 22 Team Members register as Star Walkers

and raised over $26,000!

Step 1: Get the word out

Place AIDS Walk posters, display stands, and information cards everywhere you can.

Take some home today!

CHECKLIST:

Cookies/Candy

Laptops (if possible) for

online registration

Fax Registration Forms

AIDS Walk Posters and Stands

2 people at your table

Donation Can

E-mail your co-workers a day ahead of time toremind them about your event

Facebook 

Twitter YouTube

Step 2: Use Your Fundraising HQ and Manage Your Team

Log in!If you don’t know your username and/or password, just click this link to request that your password be reset.

What you can do from your HQ:

Edit your Fundraising Web page

E-mail peopleEnter offline donations(cash/check donations)

See Important Dates

… and more!!

Personalize your Page!

New: Upload a fundraising video!

•Ask people to join your team•Ask people to donate to you•Send a thank you message to your donors•Update your Team Members with your progress

Send e-mails to your teamInclude progress toward your fundraising and recruiting goalAnnounce incentivesFundraising ideasMatching gift infoEncourage them to attend a fundraising workshop

NOTE: The E-mail Center can only send e-mails to 30 people at a time.

Check on your team’s progress from the

“Reports” tab

Visit the Fundraising Tips & Tools Web page!

Donation Can Wrap

“Sponsor Me” and“Join Our Team” Flyer

AIDS Walk Posters

Brainstorm Session!•What are some of the excuses you hear for why people can’t participate on your team?

•What are your responses?

•And if people still refuse to register:•Ask them to donate•Ask them to contribute food/time to a fundraiser•Ask them to volunteer for AIDS Walk

•What are some of the resources that currently exist at your organization that you can use to help you recruit people?

Step 3: Plan a fundraising approach

What is my fundraising goal?

Do I have a fundraiser planned?

Need posters or stands?

Have I posted my event on the website?

What successful fundraisers have I attended ?

Do I have Star Walkers on my team?

Click on “Edit My Profile” in your Fundraising HQ

Tip: Keep it realistic but at the same time a challenge. Break down your team goal to encourage Team Members to do their part.

Examples:• gift certificates• gift baskets• merchandise items• preferred parking!

swap

What is incentive swapping?Trade gift cards or products from your company with a different company to use as a fundraising incentive for

your Team Members.

It doesn’t have to be a product, it can be the boss giving you one day where you can leave an hour early or a contribution to someone’s personal donation Web page.

Incentives can motivate your team!

Here are some ideas:

Top fundraising Team Member of the week

Team Member who recruits the most friends and family

First Team Member to raise $1,000

Have a Whimsical Wednesday Dress-Up Contest, like the nerdy Team Members of AIDS Walk Staff, Family & Friends!

For a health-conscious team, pay $25 every time you eat junk food, like the staff at AIDS Walk San Francisco!

USE PRIZES• Raffles• Silent Auction• 50/50 Raffle

GET MANAGER SUPPORT• Pie Smash

USE FOOD• Bake Sales• Cook-off

FIND A VENUE• Set cover fee/drink special• Guest Bartending • Benefit Performances• Comedy Night

We’ll teach you about: Matching Gift ProgramsCreative fundraising ideasOnline and face-to-face fundraising

Here’s Duyen, our Star Walker Coordinator!

OR…

Invite your Team Members to our next Fundraising 

Workshop.

August 30th

6:30 – 8:00 p.m.

Matching Gift Programs

• Ask EVERY one of your donors about their company policy

• Remind Team Members to do the same• Matching gift policies vary by company

Establish Your Own Matching Gift Program

• Ask your supervisor or CEO to match your team total, donate $50 to every person who registers, match what you raise at your next fundraiser, or match all donations made by employees – Get creative and always ask!

Use our Matching Gift Search Engine to see if your donation can be

doubled or even tripled!

Make a Sponsor ChecklistSecure the easy donations first thing!

Donor Chain Ask sponsors to forward on your request for a donation to theircontacts who might be able to make a contribution!

Think of 5 creative ways to fundraiseSometimes the trick is to fundraise without asking for a direct monetary donation- get creative!

Follow-Up Send an e-mail or make a call. People forget!

T-Shirt Order Deadline with Coastline Teez

September 16

Team Meeting Station DeadlineMust have 25 Members

by

Wed. Oct. 5 at NOON

Day-of-Event Workshop

Tues. October 4

6:30 p.m. to 8 p.m.Have you qualified for your

Team Meeting Station? Did you order your Team T-shirts? Are you bringing breakfast for your team? What is a

Drive-On Pass? Do you need one? Let us answer all these questions and more.

Fundraising Deadline

November 11Turn in all outstanding pledges & collect

individual fundraising awards.

Questions? Call: (213) 201-WALK (9255)