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AGORA EUROPE II

WP1: Market Research – Retail Trade in Germany

Ira StorckAndreas Zagos

2011/12/08

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Fig1: Number of respondents in selected industriesFig1: Number of respondents in selected industries

Industry Number of respondents

optics/hearing aids 3

pet shop 2

fashion 6

bookshop/stationary/toys 7

body care 3

haberdashery 3

jeweller 2

tools/repair 4

total: 30

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Fig2: Average number of employees (rounded off to whole number) in selected Fig2: Average number of employees (rounded off to whole number) in selected industriesindustries

Question 1: Number of employees in selected areas

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Fig3: Internet accessFig3: Internet access

Question 2: Do you have Internet access?

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Question 3: What further education have you done in the last 5 years?

The survey had shown that employees of optics and hearing aids industries attend training courses regularly.

Employees of other industries are qualified enough and have no need for any further development.

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Fig4: Preferred form of educationFig4: Preferred form of education

Question 4: What kind of education will you suit as the best one?

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Fig5: E-Learning as further trainingFig5: E-Learning as further training

Addition 4: E-Learning as further training despite preference for lecture, course or training

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Question 5: Which area of education can you imagine to be provided by e- learning?

Fig6: Suitable areas for e-learningFig6: Suitable areas for e-learning

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Question 6: Which working area do you consider to be the most energy-intensive?

Fig7: The most enervating working situationFig7: The most enervating working situation

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Question 7: How important are qualification issues for your employees?

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Fig8: Importance of selected qualification issuesFig8: Importance of selected qualification issues

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Question 8: Why do you reject e-learning?

Fig9: Reasons to reject e-learningFig9: Reasons to reject e-learning

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ConclusionsConclusions

• e-learning is not the preferred form of education in Germany e-learning is not the preferred form of education in Germany

• most of the respondents think it is better to attend courses or trainings most of the respondents think it is better to attend courses or trainings

• if the respondents have to use the Internet for further development, if the respondents have to use the Internet for further development,

most of them would do it in leisure timemost of them would do it in leisure time

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InTraCoM GmbHSigmaringer Strasse 3570567 Stuttgarthttp://www.intracomgroup.deinfo@intracomgroup.de

Tel.: 0711-797-328-0Fax: 0711-797-328-29

Prof.-Ing. Andreas Zagos

Dr.-Ing. Dierk-Oliver Kiehne

Dipl.-Ing. Dipl.-Des Mark Ital

Office Berlin:

Hertzstrasse 6113158 Berlin

Office Benelux:

De Keyserlei 5 B2018 AntwerpenBelgium