A  high-­‐communica-on,  low-­‐documenta-on,  rapid  itera-on  process  designed  to  provide  more  frequent,  more  relevant,  and  highly  measureable,  marke-ng  programs…  the  goals  are  speed  and  innova-on  

What  is  agile  marke.ng?  

Gerry Murray, IDC Agile Principles & Practices

agile  |  tradi.onal  Validated  learning  |  opinions  &  conven-ons  

Customer  focused  collabora.on  |  silos  &  hierarchy  

Adap.ve  &  itera.ve  |  big  bang  campaigns  

Customer  discovery  |  sta-c  predic-on  

Flexible  |  rigid  planning  

Responding  to  change  |  following  a  plan  

Many  small  experiments  |  a  few  large  bets    

AGILE  PROCESS  &  WORKFLOW  

©  magia3e:  hMp://www.flickr.com/photos/magia3e/6236962059/  

resources        Agile  Marke.ng  Blog  hMp://www.agilemarke-ng.net/  Jim  Ewel’s  blog    ScoI  Brinker’s  Blog:  hMp://www.chiefmartec.com/    HubSpot’s  Agile  Marke.ng  Presenta.on  hMp://www.slideshare.net/HubSpot/agile-­‐for-­‐marke-ng-­‐final        Agile  Marke.ng  Topic  on  Quora  hMp://www.quora.com/Agile-­‐Marke-ng  What  physical  tools  are  you  using  to  prac-ce  Agile  Marke-ng?  hMp://www.quora.com/What-­‐physical-­‐tools-­‐do-­‐you-­‐use-­‐to-­‐run-­‐your-­‐agile-­‐marke-ng-­‐mee-ngs    Greg  Meyer’s  Posts  on  Agile  Marke.ng  hMp://gregmeyer.wordpress.com/?s=agile+marke-ng      Len  NeP’s  Agile  MARKETING  Mix  hMp://www.scoop.it/t/agile-­‐marke-ng-­‐mix      Awesome  SEOMoz  WBF:  hMp://www.seomoz.org/blog/agile-­‐marke-ng-­‐whiteboard-­‐friday    Jon  Coleman  Deck  from  Moz  Con  (Most  of  the  inspira.on  and  some  of  my  slides  (including  “don’t  hate  Iterate”  come  from  this  great  presenta.on):  hMp://www.slideshare.net/jcolman/agile-­‐marke-ng-­‐4-­‐principles-­‐and-­‐13-­‐hacks-­‐seomoz-­‐mozcon-­‐2012        

Thank  you!  

Eric  Sangerma  

esangerma@webagecorp.com  www.ericsangerma.com  www.twiIer.com/ericsangerma