Post on 16-Jul-2015
© 2013 Denodo Technologies
6 Sessions Covering Key Data Integration Challenges Solved with Data Virtualization
Session 2: Delivering an Agile BI Strategy with
Data Virtualization
Topics covered: *Making BI agile
*Integrating Big Data *Combining SOA and Data
Integration *Enhancing and Extending MDM
and DW *Creating a single view of your
customer
© 2013 Denodo Technologies
Today’s Speakers
■ Paul Moxon Senior Director, Product Management
■ Tom Forman Senior Solutions Consultant
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Typical BI Architecture
Real Time ODS
Subset Data Marts
Common Staging Area
Oracle E-Business Suite
JDA Supply Chain Salesforce CRM 3rd Party
Federated Packaged JDA Supply Chain
Data Marts
Reporting and Analytical Applications
e-Commerce
Real Time Data Mining and Analytics
Real Time Segmentation, Classification, Qualification, Offerings, etc.
Federated Marketing
Data Warehouse
Federated Financial
Data Warehouse
© 2013 Denodo Technologies
Existing BI Approaches are not Agile Enough
■ Traditional BI Architecture forces data through several replicated stages
■ Traditional BI Development process based on the Waterfall approach
■ Implementing changes in requirements or data sources is costly and time consuming
■ Constantly rebuilding access points to data instead of reusing them
■ Backlogs and the high cost of change produce ‘Shadow BI’
■ Traditional approach does not support prototyping to clarify and reduce analysis and shorten delivery times
■ Traditional BI struggles to provide diversity of data sources and meet real-time needs of end users
© 2013 Denodo Technologies
Traditional BI vs. Agile BI
■ Traditional BI development • Requires coordination between separate teams
using different tools - requirements (input, model, output) must be well defined in advance
• Sequential development is costly and risky - before results can be visualised, all teams must complete their component
• Data integration usually requires replication - introducing stale, ‘day old’ data
■ Agile BI using Data Virtualization • Single design environment enables collaborative
data exploration
• Iterative - results are visualized quickly and can easily be modified
• Integration via widest range of off-the-shelf connectors direct to data sources - ensures data is delivered at the proper freshness
© 2013 Denodo Technologies
Agile BI Use Cases for Data Virtualization
■ Virtual Data Marts
■ Data Warehouse Extension
■ Operational BI
■ Rapid Prototyping
■ Multiple BI Tools
■ Disposable Reports
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Data Virtualization – Customers
Agile Business Intelligence
Unified View
Big Data, Cloud Integration Data Services
© 2013 Denodo Technologies
Biogen Idec
■ Biogen Idec uses cutting edge science to discover, develop, manufacture and market biological products for the treatment of serious diseases with a focus on neurological disorders.
■ Headquarters in Weston, Massachusetts
■ About 6,000 employees
■ More than $5.5 billion in revenue
■ Distributors in over 90 countries worldwide
© 2013 Denodo Technologies
Biogen Idec – Daily Sales Report
■ Executive report – Global Drug Sales (units) across all products • Data gather from global divisions, distributors, etc.
• Combine with internal data (forecasts, budgets)
• Variety of formats (Excel, PDF, text files, Web, …)
■ Business Problem: • Manual process – 7 hours to produce report
• Data freshness and quality concerns
• Fragile and complex to change
© 2013 Denodo Technologies
Data Services for Agile Reporting and Data Warehouse Extension
Biogen Idec – Agile BI & Reporting
© 2013 Denodo Technologies
Data Services for Agile Reporting and Data Warehouse Extension
Biogen Idec - Results
Key Benefits to Biogen: ■ New reports delivered 60% faster ■ 100% increase in reporting delivery with 40% less analysis ■ Users achieving self-service reports from reusable data services
“Data Virtualization has doubled the number of BI projects we completed on time; as a Data Warehouse extension Denodo reduces
cost and enriches BI with new data.” Wilson Hung, Director, Biogen Idec
© 2013 Denodo Technologies
The Climate Corporation
■ Provide a range of weather insurance products to farmers to protect crops against adverse weather
■ Also provide weather and crop data insights to help farmers better plan and manage their operations
■ Analyze trillions of scientific data points across multiple systems
■ Very heterogeneous sources including NoSQL, Cloud and
■ Adding 30TB of new data per month
© 2013 Denodo Technologies
The Climate Corporation - Challenges
■ Source data sets are constantly changing – different models, storage technology, formats
■ Reporting requirements are fairly straightforward – but requirements change frequently
■ Avoid large scale data replication – huge overhead to build, keep in sync, storage costs
■ Move towards RESTful web interfaces – data as a service
© 2013 Denodo Technologies
The Climate Corporation – Results
■ First use-cases for Sales implemented
• 3X improvement in time-to-market with 1/3rd the team
■ Other use-cases
• Risk reporting automation using Hive/Denodo
• Linked data services and BI Portal
• Operational Data Integration
© 2013 Denodo Technologies
Better Quality Information Integrate disparate data silos
Include Web/Cloud, Big Data, unstructured
Real-time (Right-time) Data Services
Lower Cost & Increased Agility Lower delivery costs by 80%
Flexibility to Change Requirements, add new sources
Fast Time to Solution New reports in days, not weeks
ROI in <6 months
Adds new IT and Business capabilities
The Benefits of Agile BI
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Demo Overview
■ Company: Telecommunications Provider • Delivers bundled service packages tailored to customer needs
■ Scenario • New service package ‘P002’ has had a successful soft rollout • Marketing campaign is needed to inform potential customers • Limited marketing resources means efforts must be tightly
focussed
■ Stressed IT – Pain Points: • Data source migrations/changes • Changing data requirements from business • Business demands quick turnaround
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Agile BI – Data Virtualization Benefits
• Increased agility; easier prototyping, development and testing
• Faster turnaround as extraneous replication processes are removed
• Business-friendly data views reduce complexity and encourage reusability for end users
• Data can be enriched with external heterogeneous sources
• Advanced security, performance, governance and caching features
• More & better data for users, at a much faster speed for much less cost
© 2013 Denodo Technologies
Agenda
■ BI Challenges and Issues Addressed by Data Virtualization
■ Agile BI with DV: Customer Successes
■ Product Demonstration
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Data Virtualization - Next Steps
Move forward at your own pace Whitepaper: Data Virtualisation for Agile Data Provisioning, Bloor Research
http://www.denodo.com/en/resources/whitepapers/dv_agile_data_provisioning/index.php
Attend Packed Lunch Webinar Sessions – Covering Data Virtualization for…
Making BI Agile
Integrating Big Data
Combining SOA and Data Integration
Enhancing and Extending MDM and DW
Creating a Single View of Your Customer
Move forward with one of our Data Virtualization experts Phone: (+1) 877-556-2531 (NA) | Email: info@denodo.com
Phone: (+44) (0)20 7869 8053 (EMEA)
www.denodo.com
© 2013 Denodo Technologies
Next Session:
Topics covered: *Making BI agile
*Integrating Big Data *Combining SOA and Data
Integration *Enhancing and Extending MDM
and DW *Creating a single view of your
customer
Thank You!
Leveraging Big Data in your Enterprise with Data Virtualization
Thursday, May 28th 2014