Agile BI with Data Virtualization (session 2 from Packed Lunch Webinar Series)

© 2013 Denodo Technologies

6 Sessions Covering Key Data Integration Challenges Solved with Data Virtualization

Session 2: Delivering an Agile BI Strategy with

Data Virtualization

Topics covered: *Making BI agile

*Integrating Big Data *Combining SOA and Data

Integration *Enhancing and Extending MDM

and DW *Creating a single view of your

customer


Today’s Speakers

■ Paul Moxon Senior Director, Product Management

■ Tom Forman Senior Solutions Consultant


Agenda

■ BI Challenges and Issues Addressed by Data Virtualization

■ Agile BI with DV: Customer Successes

■ Product Demonstration

■ Summary

■ Q&A and Next Steps


Typical BI Architecture

Real Time ODS

Subset Data Marts

Common Staging Area

Oracle E-Business Suite

JDA Supply Chain Salesforce CRM 3rd Party

Federated Packaged JDA Supply Chain

Data Marts

Reporting and Analytical Applications

e-Commerce

Real Time Data Mining and Analytics

Real Time Segmentation, Classification, Qualification, Offerings, etc.

Federated Marketing

Data Warehouse

Federated Financial

Data Warehouse


Existing BI Approaches are not Agile Enough

■ Traditional BI Architecture forces data through several replicated stages

■ Traditional BI Development process based on the Waterfall approach

■ Implementing changes in requirements or data sources is costly and time consuming

■ Constantly rebuilding access points to data instead of reusing them

■ Backlogs and the high cost of change produce ‘Shadow BI’

■ Traditional approach does not support prototyping to clarify and reduce analysis and shorten delivery times

■ Traditional BI struggles to provide diversity of data sources and meet real-time needs of end users


Denodo Platform Architecture


Traditional BI vs. Agile BI

■ Traditional BI development • Requires coordination between separate teams

using different tools - requirements (input, model, output) must be well defined in advance

• Sequential development is costly and risky - before results can be visualised, all teams must complete their component

• Data integration usually requires replication - introducing stale, ‘day old’ data

■ Agile BI using Data Virtualization • Single design environment enables collaborative

data exploration

• Iterative - results are visualized quickly and can easily be modified

• Integration via widest range of off-the-shelf connectors direct to data sources - ensures data is delivered at the proper freshness


Agile BI Use Cases for Data Virtualization

■ Virtual Data Marts

■ Data Warehouse Extension

■ Operational BI

■ Rapid Prototyping

■ Multiple BI Tools

■ Disposable Reports


Agenda




■ Summary



Data Virtualization – Customers

Agile Business Intelligence

Unified View

Big Data, Cloud Integration Data Services


Biogen Idec

■ Biogen Idec uses cutting edge science to discover, develop, manufacture and market biological products for the treatment of serious diseases with a focus on neurological disorders.

■ Headquarters in Weston, Massachusetts

■ About 6,000 employees

■ More than $5.5 billion in revenue

■ Distributors in over 90 countries worldwide


Biogen Idec – Data Integration Challenges


Biogen Idec – Daily Sales Report

■ Executive report – Global Drug Sales (units) across all products • Data gather from global divisions, distributors, etc.

• Combine with internal data (forecasts, budgets)

• Variety of formats (Excel, PDF, text files, Web, …)

■ Business Problem: • Manual process – 7 hours to produce report

• Data freshness and quality concerns

• Fragile and complex to change


Data Services for Agile Reporting and Data Warehouse Extension

Biogen Idec – Agile BI & Reporting


Data Services for Agile Reporting and Data Warehouse Extension

Biogen Idec - Results

Key Benefits to Biogen: ■ New reports delivered 60% faster ■ 100% increase in reporting delivery with 40% less analysis ■ Users achieving self-service reports from reusable data services

“Data Virtualization has doubled the number of BI projects we completed on time; as a Data Warehouse extension Denodo reduces

cost and enriches BI with new data.” Wilson Hung, Director, Biogen Idec


The Climate Corporation

■ Provide a range of weather insurance products to farmers to protect crops against adverse weather

■ Also provide weather and crop data insights to help farmers better plan and manage their operations

■ Analyze trillions of scientific data points across multiple systems

■ Very heterogeneous sources including NoSQL, Cloud and

■ Adding 30TB of new data per month


The Climate Corporation – Data Environment


The Climate Corporation – Data Architecture


The Climate Corporation - Challenges

■ Source data sets are constantly changing – different models, storage technology, formats

■ Reporting requirements are fairly straightforward – but requirements change frequently

■ Avoid large scale data replication – huge overhead to build, keep in sync, storage costs

■ Move towards RESTful web interfaces – data as a service


The Climate Corporation – Data Virtualization


The Climate Corporation – Results

■ First use-cases for Sales implemented

• 3X improvement in time-to-market with 1/3rd the team

■ Other use-cases

• Risk reporting automation using Hive/Denodo

• Linked data services and BI Portal

• Operational Data Integration


Better Quality Information Integrate disparate data silos

Include Web/Cloud, Big Data, unstructured

Real-time (Right-time) Data Services

Lower Cost & Increased Agility Lower delivery costs by 80%

Flexibility to Change Requirements, add new sources

Fast Time to Solution New reports in days, not weeks

ROI in <6 months

Adds new IT and Business capabilities

The Benefits of Agile BI


Agenda




■ Summary



Demo Overview

■ Company: Telecommunications Provider • Delivers bundled service packages tailored to customer needs

■ Scenario • New service package ‘P002’ has had a successful soft rollout • Marketing campaign is needed to inform potential customers • Limited marketing resources means efforts must be tightly

focussed

■ Stressed IT – Pain Points: • Data source migrations/changes • Changing data requirements from business • Business demands quick turnaround


Agenda




■ Summary



Agile BI Architecture

Source: Rick van der Lans


Agile BI – Data Virtualization Benefits

• Increased agility; easier prototyping, development and testing

• Faster turnaround as extraneous replication processes are removed

• Business-friendly data views reduce complexity and encourage reusability for end users

• Data can be enriched with external heterogeneous sources

• Advanced security, performance, governance and caching features

• More & better data for users, at a much faster speed for much less cost


Agenda




■ Summary



Data Virtualization – Questions?


Data Virtualization - Next Steps

Move forward at your own pace Whitepaper: Data Virtualisation for Agile Data Provisioning, Bloor Research

http://www.denodo.com/en/resources/whitepapers/dv_agile_data_provisioning/index.php

Attend Packed Lunch Webinar Sessions – Covering Data Virtualization for…

Making BI Agile

Integrating Big Data

Combining SOA and Data Integration

Enhancing and Extending MDM and DW

Creating a Single View of Your Customer

Move forward with one of our Data Virtualization experts Phone: (+1) 877-556-2531 (NA) | Email: [email protected]

Phone: (+44) (0)20 7869 8053 (EMEA)

www.denodo.com

http://www.denodo.com/en/resources/whitepapers/dv_agile_data_provisioning/index.php

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_agile_bi_strategy_na/em01.php

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_big_data_na/em01.php

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_capitalizing_soa_na/em01.php

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_data_virtualization_dw_mdm_na/em01.php

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_customer_view_na/em01.php

mailto:[email protected]

http://www.denodo.com/


Next Session:

Topics covered: *Making BI agile

*Integrating Big Data *Combining SOA and Data

Integration *Enhancing and Extending MDM

and DW *Creating a single view of your

customer

Thank You!

Leveraging Big Data in your Enterprise with Data Virtualization

Thursday, May 28th 2014

http://www.denodo.com/en/resources/webcasts/packed_lunch_series_big_data_na/rf01.php

Agile BI with Data Virtualization (session 2 from Packed Lunch Webinar Series)

Data & Analytics

Transcript of Agile BI with Data Virtualization (session 2 from Packed Lunch Webinar Series)