Agenda

PART I: How To Choose A Service ProviderPART II: Potential ROI of a New Website

PART I:How To Choose A Service

Provider

FREELANCERS VS. TEAMS

TYPES OF TEAMS

• Often do not have a CMS

• Higher price tag• Focus on design and

marketing• Lifestyle brands,

entertainment industry

AGENCIES Specialists

• Often have their own General purpose CMS

• Will require additional customizations

• Small businesses, hotels, community businesses

GENERALISTS

• Built specifically for a single industry to meet its requirements

• Syndication possibilities across relevant networks

• Customers can tie into common services, such as ILS

SPECIALISTS

What To Look For

• Quality of finished products (look and feel, usability, meets its purpose, works well...)

• Balanced team (designers, programmers, writers, project managers, etc.)

• Specialized Content management system (CMS)• Experience in apartment industry as well as web

design and development

EXAMPLESSpecialized CMSGeneric CMS

PART II:Potential ROI of a New Website

A WEBSITE IS THE CORE OF ANY MARKETING PROGRAM

WEBSITE

SYNDICATION

CPC ADVERTISINGVIDEO

SOCIAL MEDIA

MOBILE

A WEBSITE IS THE CORE OF OPERATIONS PROGRAM

WEBSITE

CUSTOMER

SERVICE

RECRUITINGAPPLICATIONS

MAINTENANCE

REQUESTS

DOCUMENT SHARING

MARKETINGOPERATIONS

EFFICIENCIES = ROI

• Improved communication

• Cutting down on mailing/printing costs

• Labour efficiencies

• Reduced advertising expenditures

• Increased conversions

• Improved metrics

MEASUREMENT IMPORTANT IN DETERMINING ROI

• Analytics tools important for tracking website performance

The Value of Increased Lead Generation

September 2010 11

April 2011 86

Overall Increase 75/mth

Leads From Organic Sources

Average value of an online lead

$7.50 - $10 each

Increase in April leads = 75

Value = $562 - $750

More Leads = More Leases!

KG Group signed 44 leases over 10 months as a direct result of organic

website traffic

More Leads = More Leases!

Average rent = $1,400

Leases signed = 44

Monthly Revenue = $61,600

More Leases = Lowers Ad Expenses

Drewlo Holdings reduced

their advertising expenses

by up to 95%*

ORGANIC TRAFFIC = ROI

Thank youwww.twitter.com/landlordinsider

nick@landlordwebsolutions.com

www.landlordwebsolutions.com