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AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS Impact Agenda
Anne-Marie MartinPresident AGCAS
Director of Shared Services for Students and Graduates, University of London
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
Bank of England governor Sir Mervyn King warns financial crisis won't end until 2017 at the earliest
Scotlands economic growth stalling as Eurozone debt crisis takes its toll
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
Outcomes Agreements• Retention • Articulation from college• Accelerated degrees • Widening participation• International competitiveness in research• Uni/industry collaboration & the exploitation of research • The pattern and spread of provision• Efficiency, both in the learning journey and of institutions • The entrepreneurial and employability skills of graduates
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
New Matrix
“Outcomes are a measure of the impact that the service has on clients.Outcomes may include ‘hard’ measures like clients progressing into further education or employment, and ‘soft’ measures such as improved confidence or time-keeping ”
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
Fortress Guidance
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
What are we trying to achieve?• Help students make transition from education
to the world - counselling• Teach students how to achieve and maintain
career success – educators• Help students get graduate level jobs 6
months after graduation – recruitment agency• What do your stakeholders think you should
be trying to achieve?
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
Stakeholders in Order of Importance
1st 2nd 3rd 4th 5th
Students 93% (53) 7% (4) 0 0 0
Graduates 0 57.4% (31) 9.3% (5) 14.8% (8) 18.5% (10)
Employers 0 19.6% (11) 44.6% (25) 28.6% (16) 7.1% (4)
Academic staff 0 9.1% (5) 36.4% (20) 29.1% (16) 25.5% (14)
Institutional management
7.1% (4) 8.9% (5) 10.7% (6) 28.6% (16) 44.7%(25)
How high a standing do you believe you are perceived to have within your institution?
“Our careers service used to be one of those old fashioned ones – all guidance and counselling but I got rid of it. Now
we have a modern employment focussed team”
Pro Vice Chancellor 94 Group institution
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
“Careers Services will have to stop being just about advice and actually
find us jobs – you know – like a recruitment agency”
Head of Students Union, Midlands University
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
“I’m fed up with all this cuddly social work stuff, get us further up the
employment rankings”
Head of Faculty, Research-led institution
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
EMPLOYABILITY
CAREERS
GOOD
BAD
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
CAREERS ADVISERS EMPLOYABILITY ADVISER
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
KIS – arriving 2012• Satisfaction with the Course – 11 items from National Student
Survey• Learning and Teaching methods used• Assessment methods used• Destinations of Leavers from HE - primary outcomes• Percentage of those employed in graduate jobs• Average full-time salary• Professional Bodies that recognise course• Cost of halls of residence/private rental accommodation• Bursaries/scholarships available• Satisfaction with Student Union• Number of clubs and societies run by Student Union
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
What else is on my horizon
• New funding regime• HEAR• Shared Services• Leadership• Business/Industry Collaboration
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
23 Recommendations• All students have at least one structured
internship• All students to gain enterprise skills• Employer Feedback at interview • Employer feedback regarding graduates skills
and transition into work• Employers should revisit their algorithms• Pre-interview services for SMEs
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
The 3 Es
• Employability• Enterprise• Entrepreneurship
Choose the right students
Make sure the students choose their degree wisely
Structure the curriculum so they gain appropriate knowledge and broadest possible skills
Give them the widest possible co- and extra curriculum experienceStudent societies; Volunteering; On campus jobs; Internships; placements; vacation workHelp them to understand
themselves and the marketTo analyse their gaps and how to fill their gaps
Provide remedial support for those who can’t read, write and add-up
Give extra help to non-traditional students
Teach them to network, identify opportunities, apply and be selected
Introduce them to as many employers as possibleHelp them to make decisions
Did I mention work experience?
Place them in jobs (recruitment agency)Provide intensive
coaching to those still unemployed in July
ALL BESPOKE TO
DEPARTMENTS
Know about every overseas job market and UK work permit regulations
START EARLY
ENGAGE THEM EFFECTIVELY
Collect their destinations as effectively as possible
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
Skype
Webinars
Wiki
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
To Sum Up• Before measuring the impact of your service you need to
define your purpose, aims and objectives clearly. • These need to be clearly linked to your institution’s purpose,
strategy and positioning.• Heads of Service need to describe what we do simply and
clearly in the language of our key stakeholders who should be institutional managers and funding bodies.
• Asserting that what we do is intangible, cumulative and too long term to measure is fine but only if we can prove that such an assertion is true!
“A hundred objective measurements didn’t sum the worth of a garden; only the delight of its users did that. Only the use of it did that” Lois McMasters Bujold A Civil Campaign 1999
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
AGCAS CIEL Conference
June 2012
AGCAS Scotland Biennial
June 2012
“ The birthplace of success for each person is in his Inner-Consciousness. The Inner Consciousness will use whatever it is given. If constructive thoughts are planted positive outcomes will result. Plant the seeds of failure and failure will follow. And since the only real freedom a person has is the choice of what thoughts he will feed to his Inner-Consciousness he is totally responsible for the outcomes he gets. ” Sidney Madwed
How to use poetry to get better results
Anne-marie.martin@careers.lon.ac.uk