Post on 21-Oct-2014
description
Using Social Media in Agriculture
Dan TolandOhio Farm Bureau Federation
Web 1.0
• Static
• Brochure-like
• Time and money
Web 2.0
• Fast connections
• Easy publishing
• Collaborative communication
• Mobile technology
The Redesigned OFBF.org
The Old OFBF.org
Goal: Increase awareness, engagement, traffic, word of mouth
Web Presence
Hub and Spoke
Links
OFBF.org
TwitterBlogs
YouTube
• Old way: destination
• New way: information
Social Media Statistics
• 350 million users spend > 8 billion minutes per day
• 100 million U.S. (5x larger than American Idol audience)
• 55 minutes per user
• Women age 55 and older are among the fastest growing adopters
• 3.5 billion pieces of content shared each week
• Estimated 50 million users
• 100 million expected by end of 2010
• Company usage skyrocketing
• Busiest from 9-5, M-F
Comments Section
Share Function
Web Polls Social Media Page
Connect Icons
Ah-ha! Twitter Moments
Plastic Cow 10 Great Herbs
Issue 2: Social Media
• Statehouse hearing tweets
• Action Alert notification
• Rallying members and followers through real-time, up-to-date posts
• Monitoring Issue 2 conversations as they happen
Issue 2: User-Generated Content
Issue 2: User-Generated Content
Real-Time Reaction
• Reacting to conversations/thoughts as they happen
Real-Time Reaction (continued)
Portable video
• YouTube, Web site, Facebook, blogs
• Embeddable everywhere (viral)
• Hitting the right eyes
• Measureable
• Extends shelf-life
Social Media Policy
• Encourage and empower
• Note blend of personal/professional
• Use common sense. Remember, posts are searchable and public
• Specify those using on behalf of an organization
• Tie into other communication policies
• Provide proper training. Encourage use of security settings
• Make participation optional
Web site Impact
�• Increases:� All visits (50%), unique visits (56%) & new visits (6%)
Page views (35%)�� Avg. time on site (26% = 34 seconds)
• Traffic impacts� Increased referring sites by 14%� Direct traffic & referring sites are 57% of visits
50% are returning visitors�
May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before
Dan Toland
Office: 614.246.8233E-mail: dtoland@ofbf.org
Twitter: @d_tolandwww.tinyurl.com/OFBFsocialmedia
Communications Specialist
Ohio Farm Bureau Federation