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Prepping for the Plan:5 Must Do’s Before the Planning Starts

Joel “Thor” Neeb@JoelThorNeeb#FlawlessExecution

Companies achieve only 33% of expected results from their strategic plans.The Gap between expectation and performance is a failure of companies to execute strategy.

Markon Associates and the Economist Intelligence Unit

• President of Afterburner• USAF F-15 Mission Commander• U.S. Presidential Escort Missions• Air Force Academy Graduate• M.S. Aerospace Science / MBA from UT• Instructor Pilot of the Year at USAF Training HQ• Embedded with Silicon Valley Tech Company in

2015

Joel “Thor” NeebAtlanta, GA

01

Learn from the Past

02

Create Leadership Buy-in

04 Employ Open Planning

03 Answer this question: “Who are we?”

05 Arrive with a Framework

5 Must Do’s Before the Planning Starts

Conduct a Debrief with the Key Stakeholders• Functional Leaders• View from the front lines• Identify Result, Root Cause, and Lesson

Learned

01 Learn from the Past

• Create the Cause for Change• Celebrate successes and show how to

scale and institutionalize

01 Learn from the Past

02 Leader’s Buy-In

Communicate your future picture and strategy with your team.

Paint a clear, compelling HDD with specific measures of merit to motivate your organization towards achievement.

Leaders Intent Understand how your market operates within complex systems and how to map out a strategy utilizing those systems.

Strategy

High-Definition Destination

CONFIDENTIAL

Strategic Campaigns

HD DestinationVPs, Champions & BU Owners

Senior Directors, Directors & ICs

C-Suite and SVPs

Tactical Missions

THE FLAWLESS EXECUTION MODEL®

Common Shared Mental Model

• Process to define strategic objectives• Process to plan towards strategic

objectives• Process to execute towards strategic

objectives

02 Leader’s Buy-In

Identify the following:• Organizational Imperative• Organizational Principles

03 “Who are We?”

03 “Who are We?”

Organizational Imperative

• Reason for existence – your why• Nike – Bring Inspiration and Innovation

to every Athlete

03 “Who are We?”Organizational Imperative

Afterburner – Relentlessly seek to accelerate individual, team and organizational performance through Flawless Execution® and the inspiration and experience of elite military professionals

03 “Who are We?”

Organizational Principles• What we will always do• What we will never compromise on

03 “Who are We?”

Organizational Principles

• “Coach and Serve”• “Customer First, Value Always”• “Master Instructors, Lifetime Learners”

• Identify the Key stakeholders up front• Bring 3 echelons of rank• Conduct the session in-person and

plan for two days minimum

04 Open Planning

05 Arrive with a Framework

Identify these key metrics up front:

• Time Horizon• Financial Goals• Specific Constraints

(market size, etc.)

01

Learn from the Past

02

Create Leadership Buy-in

04 Employ Open Planning

03 Answer this question: “Who are we?”

05 Arrive with a Framework

5 Must Do’s Before the Planning Starts

DON’T MISS OUR NEXT WEBINAR:

5 Ways to Strengthen Your Strategic Planning Muscles

WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND Nov 10th 1:30pm ET

REGISTER NOW AT: flex.afterburner.com/strategic-planning-muscles@AfterburnerInc

#FlawlessExecution

Lets Connect!Joel “Thor” Neeb

@AfterburnerInc#FlawlessExecution

thor@afterburner.comAfterburner.com

Office: (404) 835-3500