Post on 30-Nov-2014
description
© Affinity Express 2013
Advertising and Marketing Production
© Affinity Express 2013
What We Do
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Affinity Express Services
24/6 Production Digital Services
• Display ads
• Website and landing pages
• Mobile websites
• Mobile ads
• Video ads
• Social media solutions
• HTML emails
• Apps
Print Services Editorial Services
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Leveraging Affinity Express
Scale• Sell more clients and take on projects faster with Affinity Express capacity
Speed• Enjoy fast turn times
ROI • Create hundreds/thousands of versions for localized campaigns and one-
to-one marketing
• Reduce expenses by 60% and increase margins
Skills• Fill gaps in skills for mobile, social, video and more
Creative Pitches• Use Affinity Express to quickly develop comps and spec work at low costs
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Why Affinity Express
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Multi-Shore Business Model
Varied Inputand Workflows
24-Hour, SLA-DrivenProduction
CompletedDesigns
Customized solution design
Account management and professional services
Established processes and methodology
State-of-the-art technology
Client-based project coordination
Onshore account management
Offshore production
Affinity Express Philippines
Affinity Express India
Digital files
Ads
Websites/landing pages
Video
Social media
HTML email
Marketing communications
Pre-media/page assembly
Domain Knowledge
Implementation Expertise
Risk ReductionProcess
TransformationContinuous
Improvement
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Commitment to Quality
All processes are documented Lean Six Sigma methodology drives the continuous
improvement process Every employee tracks key quality-related metrics Senior team members conduct “post-upload quality audit”
of completed orders
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Inspiring Creativity
Designers are selected through recruitment tests and reviews of portfolios Designers are rated regularly on layout, color application, typography,
value addition, content categorization, etc., as well as client feedback Creative mentors groom designers quarterly to get to the required level of
design A library of books, annuals, magazines and online resources is maintained
on latest trends; films on design are shown once per month; and workshops are held with guest trainers to boost creativity
Best practices and creativity are benchmarked with U.S. and international design companies
Client stylebooks developed to define preferences, deliver consistency and support specific vertical markets
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Improving Creativity
Designs can often be improved without starting over
The background was made more interesting using coffee beans
The ad is now more fun and different with the addition of picture frame to play off the headline better
The headline and copy were also enhanced
The offer now pops and becomes more relevant with the Shamrock shape
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Proprietary Workflow Solutions
Order capture and integrity Status management Order delivery
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On-Boarding Process
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Business Continuity
Two production facilities Failover to alternate connections Two U.S. data centers Guaranteed 99.5% uptime
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Competitive Differences
Leadership: first to provide large-scale creative services from an offshore location
Risk Reduction: multi-shore business model with business continuity programs to ensure uninterrupted service
Scale: more than 180,000 projects per month 24/6 SLA-Driven Production: projects delivered in 24 hours or less Customized Solutions: turnkey programs tailored to every client with
dedicated staffing Process-Driven Approach: established methodology for
implementation, production and continuous improvement Experience: years of managing 100+ full-time employee outsourcing
agreements Domain Knowledge: proven results for multi-media publishers,
marketing services companies, retailers/e-tailers and more
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Company Information
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Corporate Vision and Mission
Our Vision
To transform digital, print and editorial production and to enable business transformation for our clients
Our Mission
The most reliable multi-shore provider of high-volume marketing production which meets creative, technical and turn time expectations resulting in superior value to clients and their end customers
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Solid Corporate Backing
Founded in 1834 and the oldest business house in the Philippines One of the largest conglomerates in the country with a combined market
capitalization of approximately $15 billion Holdings include Ayala Land, Bank of the Philippine Islands, Globe
Telecom, Manila Water, Integrated Microelectronics, Ayala International and LiveIt Investments, Ltd.
LiveIt Investments, Ltd., acquires or invests in existing U.S., Philippines, or India BPO companies that provide complex services, such as Affinity Express, Stream Global Services, Integreon and HRMall
See the Ayala Corp. annual report
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Affinity Express
Largest global supplier dedicated to marketing production Multi-shore business model with headquarters in Chicago and
production centers in India and the Philippines Owned by LiveIt Investments, Ltd., the holding company for
Ayala Corporation’s investments in the BPO sector
2012 recognition
First marketing production BPO to make the Global Services 100 list and have been included three years in a row. Click here for more information.
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Summary
Affinity Express offers a unique turnkey service for marketing production that will immediately make your company more profitable and productive. Plus, we make functions more responsive, efficient and cost-effective.
BenefitsDramatic cost savings and transfer from fixed to variable costsReliable turn timesHigh volumes and large capacityExperience with marketing and domain expertise in vertical marketsEstablished methodology and processesTechnology and workflow to support dramatic changePlatform to drive new revenue and greater share of customer spending
Let Affinity Express conduct a complete study on your requirements for volumes, turn times, workflow, and quality to create a custom proposal to demonstrate the specific benefits we can achieve for you.