Post on 07-Mar-2016
description
Motivational Theories and Target Market Exercise
For each of the following ads, choose 1, in each of the 3 categories that best describe the ad on the left. Use x to mark your selection.
You may need to zoom in to 200 to 500% in order to view some ads! (big deal, suck it up!) Use Ctrl plus Scroll Ball to zoom in & out
Split your window as you scroll down(Window>Split)
Desire for
positive
effect
Avoid negative
event
Physiological
Need
Safety
Need
Belonging
Need
Esteem
Success
Need
Growth
I’ve
Arrived
Need
Awareness Desire Action
x x x x x
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x xx x x
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Helmet Ad
x x x x
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x x x
The Kangaroos have arrived at this zoo.
x x x
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x x x x