Advertising in Indian Economy & its effects…..

Group Members :• Saurabh Patki ( 437 )• Shubham Sawant ( 446 )•Yash Chavan ( 407 )•Aftab Multani ( 432 )•Akansha More ( 431 )

What is “Advertising” ???Advertising is a form of communications used to persuade an audience to take some actions with respect to products , ideas or services etc….

Any paid form of non-personal presentation and promotion of ideas of goods and services by an identified sponsor with the help of any media to influence the target audience…

Generates net gain in in direct sales due to promotion of industries , products & services…..

Generates indirect sales & jobs among the 1st level suppliers to the industries that incur advertising expenditures .

Advertising & Economy :

Economic Impact of Advertising :- Effect on “VALUE OF PRODUCTS” Effects on “PRICES” Effect on “COMPETITION” Effect on “CONSUMER DEMAND” Effect on “COSUMER COICE” Effect on “BUSINESS CYCLE”

Influence of Advertising on Indian Economy :-

• Advertising and Consumer demand

• Advertising and Trade cycles

• Advertising and Innovations

• Advertising , Product quality and Variety

Mediums of Advertising influencing Indian Economy :-• TELEVISON

•SOCIAL MEDIA

•RADIO

•PRINT

Television Commercial Advertising

Advantages :ReachGrowing Ability to DifferentiateSelectivity and FlexibilityCreativity and Impact

Limitations :High CostsLack of SelectivityLimited Viewer Attention

The Influence of Television Advertising

• Gender Identity

• Children

• Voter Decision

• Social Influence

Awareness

Consideration

Preference

Purchase

TV - 43%Newspaper – 8%Internet – 14%

TV - 40%Newspaper – 8%Internet – 13%

TV - 35%Newspaper – 8%Internet – 13%

TV - 26%Newspaper – 7%Internet – 12%

Purchase Funnel

SOCIAL MEDIA ADVERTISING & INDIAN ECONOMY :-

Role of Social-Media Advertising in the Economy.

5 features of Social-Media influencing the economy :-

1) Low cost2) Powerful Targeting3) Low barrier to entry4)Smart phone advertising5) Real time statistics

Significant role in motivating customer.

Informative & Transformative. Results. Conclusion.

IMPACT OF PRINT ADVERTISING ON INDIAN ECONOMY :-

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