Advertising in indian economy & its effects

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Advertising in Indian Economy & its effects…..

Transcript of Advertising in indian economy & its effects

Page 1: Advertising in indian economy & its effects

Advertising in Indian Economy & its effects…..

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Group Members :• Saurabh Patki ( 437 )• Shubham Sawant ( 446 )•Yash Chavan ( 407 )•Aftab Multani ( 432 )•Akansha More ( 431 )

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What is “Advertising” ???Advertising is a form of communications used to persuade an audience to take some actions with respect to products , ideas or services etc….

Any paid form of non-personal presentation and promotion of ideas of goods and services by an identified sponsor with the help of any media to influence the target audience…

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Generates net gain in in direct sales due to promotion of industries , products & services…..

Generates indirect sales & jobs among the 1st level suppliers to the industries that incur advertising expenditures .

Advertising & Economy :

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Economic Impact of Advertising :- Effect on “VALUE OF PRODUCTS” Effects on “PRICES” Effect on “COMPETITION” Effect on “CONSUMER DEMAND” Effect on “COSUMER COICE” Effect on “BUSINESS CYCLE”

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Influence of Advertising on Indian Economy :-

• Advertising and Consumer demand

• Advertising and Trade cycles

• Advertising and Innovations

• Advertising , Product quality and Variety

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Mediums of Advertising influencing Indian Economy :-• TELEVISON

•SOCIAL MEDIA

•RADIO

•PRINT

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Television Commercial Advertising

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Advantages :ReachGrowing Ability to DifferentiateSelectivity and FlexibilityCreativity and Impact

Limitations :High CostsLack of SelectivityLimited Viewer Attention

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The Influence of Television Advertising

• Gender Identity

• Children

• Voter Decision

• Social Influence

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Awareness

Consideration

Preference

Purchase

TV - 43%Newspaper – 8%Internet – 14%

TV - 40%Newspaper – 8%Internet – 13%

TV - 35%Newspaper – 8%Internet – 13%

TV - 26%Newspaper – 7%Internet – 12%

Purchase Funnel

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SOCIAL MEDIA ADVERTISING & INDIAN ECONOMY :-

Role of Social-Media Advertising in the Economy.

5 features of Social-Media influencing the economy :-

1) Low cost2) Powerful Targeting3) Low barrier to entry4)Smart phone advertising5) Real time statistics

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Significant role in motivating customer.

Informative & Transformative. Results. Conclusion.

IMPACT OF PRINT ADVERTISING ON INDIAN ECONOMY :-

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