Post on 19-May-2015
ADVERTISING
PRESENTED BY:-
1. Mushfiqul Hassan Sarkar,Roll no-472. Noor Wasim Akram, Roll no-52 & 3. Manas Bhusan Das, RollNo-41
PRESENTED TO;- Prof. N.Biswas
AGENDA
INTRODUCTION
ADVERTISING OBJECTIVES
DEVELOPING ADVERTISEMENT PROGRAMMES
TYPES OF MEDIA...
CONCLUSION & BIBILIOGRAPHY
ADVERTISINGDefinition:-Advertising is any paid form of
non personal presentation and promotion of ideas, goods, or services by an identified sponsor.
In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives.
Five M Approach
Mission
Message
Media
MeasurementMoney
ADVERTISING OBJECTIVES: 1.trial 2.continuity & 3.brand switching
Types of Advertising
• 1.Consumer Advertising
• 2.Business to Business advertising
• 3.Retail Advertising
• 4.Financial Advertising
• 5.Recruitment Advertising
Setting The Objectives
An advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific time period.
The advertising objectives must flow from prior decisions on target market , brand positioning ,and the marketing program.
2
3
1
Marketing program
Brand positioning
Target market
Developing The Advertising Programmes
• Other external factors related :-• Facilitating agencies• Legal and social issues
Media Strategy and Tactics
Message Strategy and Tactics
Objective and target market
Media decisions
Development and execution of message
Selecting the target market
THERE ARE MAINLY TWO TYPES OF MEDIA: 1.PUBLIHED MEDIA:• NATIONAL DAILY NEWSPAPERS• SUNDAY NEWSPAPERS• LOCAL AND REGIONAL NEWSPAPERS• CONSUMER MAGAZINES• SPECIALIST MAGAZINES• TRADE AND PROFESSIONAL PRESS• INTERNET
2.VISUAL OR AURAL MEDIA :• TELEVISION (TERRESTRIAL AND DIGITAL)• RADIO• CINEMA• BILLBOARDS• TRANSPORT• DIRECT MAILING
TYPES OF MEDIA
ConclusionAdverting plays a vital role
in promoting a product or service of any company who would like to reach their target audience with a relevant advertising message. It's a life blood of any product success in the market place.