ADVERTISING

PRESENTED BY:-

1. Mushfiqul Hassan Sarkar,Roll no-472. Noor Wasim Akram, Roll no-52 & 3. Manas Bhusan Das, RollNo-41

PRESENTED TO;- Prof. N.Biswas

AGENDA

INTRODUCTION

ADVERTISING OBJECTIVES

DEVELOPING ADVERTISEMENT PROGRAMMES

TYPES OF MEDIA...

CONCLUSION & BIBILIOGRAPHY

ADVERTISINGDefinition:-Advertising is any paid form of

non personal presentation and promotion of ideas, goods, or services by an identified sponsor.

In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives.

Five M Approach

Mission

Message

Media

MeasurementMoney

ADVERTISING OBJECTIVES: 1.trial 2.continuity & 3.brand switching

Types of Advertising

• 1.Consumer Advertising

• 2.Business to Business advertising

• 3.Retail Advertising

• 4.Financial Advertising

• 5.Recruitment Advertising

Setting The Objectives

An advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific time period.

The advertising objectives must flow from prior decisions on target market , brand positioning ,and the marketing program.

2

3

1

Marketing program

Brand positioning

Target market

Developing The Advertising Programmes

• Other external factors related :-• Facilitating agencies• Legal and social issues

Media Strategy and Tactics

Message Strategy and Tactics

Objective and target market

Media decisions

Development and execution of message

Selecting the target market

THERE ARE MAINLY TWO TYPES OF MEDIA: 1.PUBLIHED MEDIA:• NATIONAL DAILY NEWSPAPERS• SUNDAY NEWSPAPERS• LOCAL AND REGIONAL NEWSPAPERS• CONSUMER MAGAZINES• SPECIALIST MAGAZINES• TRADE AND PROFESSIONAL PRESS• INTERNET

2.VISUAL OR AURAL MEDIA :• TELEVISION (TERRESTRIAL AND DIGITAL)• RADIO• CINEMA• BILLBOARDS• TRANSPORT• DIRECT MAILING

TYPES OF MEDIA

ConclusionAdverting plays a vital role

in promoting a product or service of any company who would like to reach their target audience with a relevant advertising message. It's a life blood of any product success in the market place.