What do you think this is ?

In the next slides we’ll see :

• How an advertising agency is organised

• Positions we will focus on in a marketing department

• The way agency staff and client marketing departement

people cooperate

• Introduce the organisation of a branding agency

• How branding agency team gets integrated with client

marketing departement people

• The added value of a branding agency (VS advertising agency)

• Who does what in a branding agency

• In wich case is it better to chose a branding agency

• Why is it better working with branding agency

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• Account executives (AE)

• Account managers (AM)

• Team account managers

(TAM)

• Account directors (AcD)

• Managing director (MD)

• Art excutive (ArE)

• Art director (AD)

• Creative director (CD)

MARKETING STAFF

CREATIVE STAFF

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• Head of marketing (HM)

• Product category managers (PCM)

• Product managers (PM)

• Head of communication (HC)

• Communication manager (CM)

• Retail manager (RM)

• Market reaserch (MR)

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AM/AE

AM/AE

AM/AE

AM/AE

MD

PM/CM

MR

RM

PC

M

HM

PM/CMMR

RM

PC

M

HM

TAM/AM

TAM/AM

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• Branding advisor (BA)

• Sr branding advisor(SBA)

• Stratrgic planner (SP)

• Managing director (MD)

• Art excutive (ArE)

• Art director (AD)

• Creative director (CD)

MARKETING STAFF

CREATIVE STAFF

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BA/SBASP

PM/CMMR

RM

PC

M

HM

PM/CM

BA/SBA

MR

RM

PC

M

HM

MD

SP

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(Senior) Brand Advisor

– Collect internal

information

– Gives added value to

data provided by SP

– Brings change

– Help the brand improve

it’s business and achieve

marketing &

communication goals

Strategic Planner– Collect external data

– Aware of competitor

activities

– Benchmarking

– Provides strategic

informations and

guidelines to SBA

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• If you don’t know why final consumer would buy your

product in stead of your competitor’s

• if you agree that marketing your brand is important to

improve your business

• If you wish that the final consumer thinks about your

brand first and makes it his prefered one

• if you are having issues to converge into a coherent

brand communication

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• Then make one step forward

• You need a branding agency services

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Branding agency will:

• Set up your brand architecture

• Advise your marketing team in goals achievement

• Give you a homogeneous brand commiunication

• Provide you unparalelled solutions to get in touch with

your core audience

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PM/CM

MR

RMP

CM

HM BA/SBA SP

MD

EXT

DA

TA

CO

LLEC

TIO

N

EXT

DA

TA

CO

LLEC

TIO

N

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This is a portrait !

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www.brandeo-tn.comconseil@brandeo.com.tnTel : +216 71 66 24 80Fax : +216 71 23 53 76

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