Post on 16-Sep-2014
description
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#RCS for Local?@wilreynolds
Ready to buy a bike?
Battle for Local
Is Social
Is a Story
http://www.flickr.com/photos/mateus27_24-25/7066865871/
Is Neighborlyhttp://www.flickr.com/photos/jspad/
NOT……… THIS!
http://www.flickr.com/photos/jspad/
What do you mean, Wil?
What is #RCS?
Belief that SEOsare MORE THAN…
http://www.flickr.com/photos/theenmoy
“reverse engineerers”
Are positioned to win
http://www.flickr.com/photos/theenmoy/
Marketers…
Are positioned to win
http://www.flickr.com/photos/theenmoy/
F THIS GUY!
Change how our jobs are perceived, but start here…
Your Battlefield
http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/
Reverse Engineer-er
http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/
Earner?
Where to start?
Use Twitter to help local people
Be, Neighborly
Have a story, belief system
Missing the obvious?
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Hey over there…
http://www.flickr.com/photos/lalunablanca/1058204843/sizes/o/
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http://seer.is/1feAdrT
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Hear what I hear?
38Hear what I hear?
CRICKETS!
http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/
HUH? WTF?
PAID!
PAID!
PAID!
PAID!
PAID!PAID!
PAID!
PAID!PAID!PAID!
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FREE!!!!!!!!!!!!!!!!!!!!!!
CRICKETS!
http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/
HUH? WTF?
This is your spammy local SEO
Don’t let him spam forums
No Time
BULL
Traffic is your friend
Big companies are getting it too
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But so many don’t!
I Like BEER
I Like BEER
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Interesting stuff @ Facebook
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Turn that email / Phone Database into a lot more
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Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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“Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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Great content that gets ignored breaks my heart
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Great content that gets ignored breaks my heart
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BrookeWillmes
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Doesn’t Get Algorithms
Gets Referrals
BrookeWillmes
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DISRUPTED:Sports teams
© 2013 SEER Interactive | All Rights Reserved
Carousel
Carousel
© 2013 SEER Interactive | All Rights Reserved
People also searched for??Carousel
Carousel
Carousel
Menus
© 2013 SEER Interactive | All Rights Reserved
Map Search
Map Search
Where the HECK is
my #1 Ranking?
Secret for you
Connecting with customers
Doesn’t get“Disrupted
”
Google Knows
© 2014 SEER Interactive | All Rights Reserved page 91
Google Knows
© 2014 SEER Interactive | All Rights Reserved page 92
Google Knows
HUH? WTF?
Google knowsMobile
DISRUPTED:Construction
DISRUPTED:Psychics
© 2014 SEER Interactive | All Rights Reserved page 97
Always Changing?
Secret for you
Get the JUMPOn the competition
http://visualping.io/@chadgingrich
Easy!
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Faces = Recall = Familiarity
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Skipping Zillow/Trulia w/ Video
These changes will impact your business, know early
Stop begging for “ratings”
106Get MONEY!
IN HERE
THANK YOU!@wilreynolds