Post on 21-Feb-2017
Advanced Facebook:
HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
@LisaLFlowers• Strategist | Instructor | Keynote Speaker
• Marketing, business development and public speaking – 25+ years
• Teaching, tutoring, and mentoring – 15+ years
• Social media and business coaching – 8+ years
• Global - It all started with a tweet!• Nigeria• Malaysia
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
1,860,000,0004th Quarter 2016
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
What is Facebook Live?• A live video stream on Facebook
• Gives you the ability to go live on your Facebook (personal or business) page and in Facebook groups – on the spot
• Offers live content will draw people who might not otherwise spend time on your Facebook page or platform.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Why Facebook Live?• Live-streaming has an immediacy that recorded video can’t match.
• People spend 3x longer watching Facebook Live videos compared to those that are no longer live.
• Videos have a 135% greater organic reach compared to photo posts on average.
• Gives everyone a behind-the-scenes look at what’s going on in your office, FAQs, etc.
• Doesn’t have to be a highly produced or scripted video. It’s better if it’s NOT.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Why Facebook Live? MORE Reasons!• Users can interact instantly with your content.
• When they join your live stream, they can immediately participate in the running commentary – immediate interaction!
• Users can communicate with other users• Talk about (your) products, services and other key content that you want
them to engage with.
• Your AUDIENCE is already there.
• It’s FREE and EASY!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Source: http://www.reviewjournal.com/sports/football/twitter-scores-live-stream-bills-jets-thursday-night-game
Twitter - $10M = $50M• Spent $10 million to live-stream select
NFL games
• Generated nearly $50 million in ad sales.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
24,251,108 views107,067 shares
410,000 reactions378,000 comments
CNN Projecting Election Results
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Source: https://www.facebook.com/VinDiesel/videos/10153697643728313/
9,031,243 views
54,867 shares807,000 reactions
Vin Diesel and Son
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Source: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
165,870,091 views
3,381,051 shares2,900,000 reactions15,000 comments
Candace Payne in Chewbacca Mask
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
$500,000 and a Hasbro figureAll from one Live video.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Let’s go LIVE!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
What Should I Broadcast?• Meat the team/fans/staff
• Product launches
• FAQs
• Company tours
• Live events
• Host interviews
• Daily updates
• Behind the scenes – Here’s how we make it / build it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Campaign Launch and Press Event – Delaware Office of Highway Safety
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Promoting Pedestrian Safety – Delaware Office of Highway Safety & University of Delaware Police Dept
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Safe Teen Driving event with Ford Driving Skills for Life, Governor’s Highway Safety Association, and Delaware Office of Highway Safety at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Promoting Drive Sober 200 Race, NASCAR Citizen Soldier Movie Launch, partnership w/ NASCAR driver, Ross Chastain and discussion with Mark Rossi, VP of Sales & Mktng at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Promote your broadcast – before, during, & after• On Facebook
• As an event• In your Facebook groups• On your business and personal Facebook page• Via Facebook ads
• In an email or in your email newsletter
• On your website, blog, and social media channels (Twitter, LinkedIn, Instagram, etc.)
• Print ads
• Flyers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Brand yourself – use props!• Photo booth props
• Pop-up banners
• Signage
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Be HUMAN• Don’t be afraid to be yourself
• It’s okay to stumble, mess up, etc.
• Yes, you can have a plan, but NOT a script.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Write a great headline• Write it down or have it in your head in advance
• Learn How to Use Facebook Live
• Behind the Scenes at __________
• Tips & Tricks to __________
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Do your best to make sure your connection is good
• Wi-Fi is okay• 4G is best• Be patient• Keep talking
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Plan for the unexpected• Slow or no connection
• Try again
• You’re human!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Say HELLO!• Recognize commenters by name
• Respond to their comments
• Ask them to LIKE/LOVE the feed
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Ask your viewers to follow you• Ask your viewers to follow you and receive notifications when you go
live
• Tell them (during the event) to tap on the Follow button on live videos and videos that were live• And then opt-in to get notifications the next time you go live.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
How long should I broadcast?• At least 10 minutes and up to 90 minutes
• People will invite their friends to join in
• Promote• Before you’re doing it• While you’re doing it• After you’ve done it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Once you’re finished• The video is automatically saved to your timeline.
• Share it, tweet it, embed it in blog posts, or delete it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Ways to Use Facebook Live for GROWTH• A peek behind-the-scenes
• Humanizes your company• Gauge levels of interest• Get new ideas
• FAQs
• Promote an upcoming event
• Engage with your Facebook group members
• A new level of trust = Sales & Growth
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Ways to Use Facebook Live for INFLUENCE• Find brand ambassadors
• Strengthen relationships with existing fans
• Partnering with other organizations to reach NEW audiences and markets
• It’s still relatively new – be seen as a leader
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
QUESTIONS?
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers
Thank you!• @LisaLFlowers on all platforms
• @LisaLFlowers1 on Instagram
• LFlowers@FlowersMediaMatters.com• (703) 862-8743• Join my Facebook Group!• https://www.facebook.com/groups/
MarketingStrategiesGroup/
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers